Struggling to think of content ideas for Instagram? Don’t worry, we’ve all been there. You haven’t posted on Instagram in over a month, and the overwhelming feeling of panic floods over you. It seems like everyone else is churning out content like it’s just a walk in the park.

You’re racking your brain trying to think of something useful, informative, and witty to say but you’re mind’s gone completely blank – sound familiar?

Most people have a love-hate relationship with Instagram. It can feel like a chore – draining and time-consuming. But it doesn’t have to be like that.

I’ve been in this situation a thousand times, but when you get a new perspective, the ideas will flow, and you’ll actually begin to enjoy creating content.


Create content aligned to your follower’s needs

As Seth Godin wrote, “marketing is the generous act of helping someone solve a problem. Their problem.”

Once you understand what it is your audience is trying to solve, you can create content aligned to their needs. Rather than referring to your audience as your potential clients and customers, call them your “students” instead.

What will your students benefit from learning?

To help get you started, I’ve put together 40 killer content ideas for Instagram. Click on the link below to download your cheat sheet now.


Two months of content mapped out

If you’re posting 5 times a week, that’s 8 weeks’ worth of content ideas already planned out! Post paralysis will be a thing of the past, and you’ll be the content Queen in no time!

When writing captions, you want to make sure the first sentence captivates the audience. Check out my blog post how to write irresistible Instagram headlines in seconds.

Always remember to follow up your caption with a CTA (Call To Action) to tell your audience what to do next. This could be “remember to save this post” or “click the link in my bio”, having a CTA really does make a difference as people need to be told what to do.

So, you’ve got all the content ideas, now all you need to do is hold yourself accountable and actually start planning the content. So, go grab your morning cup of coffee or evening glass of wine and get it done! 

Check out my blog post on how to plan months of content for social media for advice on how I do it.