Whether we like it or not, in this digital age, everybody has a personal brand. If you have a public profile, i.e. Instagram, Facebook, YouTube, Twitter or LinkedIn, you have an online persona. By creating a visual identity that reflects you and your values, you can grow your business and attract your ideal clients. You’re allowing them the opportunity to get to know you, what you stand for, and what it would be like to work with you.

Your social media platforms are the perfect way to market your personality. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Your images will help to familiarise yourself with your audience while building trust and credibility into your brand.


You can maximise your investment in personal branding photography by using them throughout all your marketing strategies. Here are just some of the ways you can incorporate your images into your brand…

PERSONAL BRANDING PHOTOGRAPHY  TIP #1 | ABOUT PAGE

This seems a pretty obvious one, but the number of times I have been to an about page, and there is no image, let alone a professional one, astounds me. Your “About” page is the best way to tell your visitors who you are. It also gives them the confidence that you will be able to solve their particular problem. By adding your photo, you allow them to put a face to your name, so they instantly form a connection with you. The personal touch goes a long way toward building trust and lasting business relationships. 

PERSONAL BRANDING PHOTOGRAPHY  TIP #2 | THROUGHOUT YOUR WEBSITE

Don’t just limit yourself to only putting pictures of you on your about page. Place images of your throughout your site. These visual cues will cause people to make subliminal connections to you and your brand.

PERSONAL BRANDING PHOTOGRAPHY  TIP #3 | EMAILS & NEWSLETTERS

If you have an email list and regularly send out eNewsletters, show images of life behind the scenes. Showing your clients is more effective than merely telling them.

PERSONAL BRANDING PHOTOGRAPHY  TIP #4 | SOCIAL MEDIA PROFILES

Your social media platforms are the perfect way to market your personality. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Your images will help to familiarise yourself with your audience while building trust and credibility into your brand.

PERSONAL BRANDING PHOTOGRAPHY  TIP #6 | PRESS RELEASES

When sending press releases, it is essential to help the journalist visualise what the article would look like in a magazine or online. What attracts readers to a story is the visuals, not just the title. Often journalist’s will pick the business by the quality of their imagery. Therefore, it is crucial to include your personal branding photography, especially if you offer a service or you’re the founder of the business.

PERSONAL BRANDING PHOTOGRAPHY  TIP #5 | BUSINESS CARDS

The art of building a strong personal brand draws on the concepts of authenticity and uniqueness. If you have ever been to a networking event, you will know that feeling when you get home with a handful of cards, and you can’t remember who was who. By having your headshot on your business card, you will jog their memory by being instantly recognisable.

PERSONAL BRANDING PHOTOGRAPHY  TIP #7 | REFRESH YOUR PROFILE IMAGE

Always use the same headshot across all of your social media profiles, email and website. In doing so, you will help prospective clients to recognise you more quickly and add to your credibility.

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