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A library of useful tools from branding tips, how-to guides and shoot prep as well as sharing new work & life behind the scenes.

Plan a month of Instagram content in just 60 Minutes

You’re probably thinking “it’s just not possible to plan a month of Instagram content in an hour”, but I promise you can. You just need a content strategy, a library of branded images and a ‘can do’ attitude.

Why you need a content strategy

Having a content strategy will supercharge your productivity, and you’ll focus on the things that will really move the needle in your business.

I always used to create content on the fly. I’d scroll through my photo albums in the desperation to find a suitable image. 

When I found something, I would sit on the couch at 8 pm frantically wracking my brain for something witty or interesting to say.

I didn’t have a clear idea of who I was speaking to and who my ideal client was. So as you can imagine, by the time I posted my photo onto Instagram by 9 pm, all I heard was crickets.

I was too late posting. The image didn’t look consistent with the rest of my grid. I had no idea who I was talking to, so it’s no wonder I never booked a client from Instagram. 

At the time, I felt I was putting effort into it, but in fact, the “effort” was simply stress and overwhelm of what to post and what to say. 

For your business to survive and thrive on Instagram, you need to have a strategy. 

Without one, your customers will feel lost, your products or pitches will feel unfocused, and the purpose behind your business will be vague and obscure. 


What kind of content should I be creating on Instagram?

Your content should always be trying to do one of three things for your business, and that is to drive sales, grow your following or connect with your ideal clients.

Grow – posts that will get your audience to engage, tag friends and want to share. i.e. viral posts, memes, quotes.

Sell – a direct call to action to buy your products, i.e. images of your products/services.

Connect – builds a relationship with your audience to create that know, like and trust factor. i.e. testimonials, where you’ve been featured.

If you run a service-based business, you can show each process of your business and walk your prospective clients through each stage so they would know what to expect if they booked in with you. 

Show your daily routine, or what success looks like to you. How does your business differ from others already out there? I often find that for most people, their ideal client is typically themselves and quite often, the things you enjoy, your followers will too. 

If you have a product-based business, you could show how you make your product and why it is different from other similar products or brands on the market.

People still buy from people, so give your brand a face and connect with your customers. 

You’ll give more credibility to your brand, and your audience will feel like they are buying from a real person rather than a faceless brand.

Before posting anything, you want to ask yourself how it will drive sales, provide value, build a relationship with your audience or get your more followers or engagement. At its core, how will it serve your intended audience? What do you want them to know and what action do you want them to take?

Creating content themes to plan your content

In terms of visual content, you want to list the key themes around your business and the types of content you want to create for your audience. 

As an example, my content themes are business, branding, Instagram and product photography. I also share snippets of life behind the scenes as a branding photographer so my audience can get to know me. 

Once you have your themes, it’s super easy to find all the content you need for the upcoming month.

Batching your Instagram posts

Head over to Answer The Public and type in the keyword related to each content theme. For example, I might want to type in “branding”. 

Within seconds, you’ll have a ton of Instagram post ideas based on questions people have searched relating to your theme.

Along with these questions, I have also put together 40 content ideas that will help spark ideas.

Click on the link below to download your cheat sheet now.


Batching your Instagram posts

Once you have all your post ideas, it’s time to map them out onto your calendar. To do this, write down how many times you want to post a week and multiple this by 4. 

For example, if you want to post five times a week, you would do 5×4 = 20. So you know you need 20 Instagram posts. 

Create a list from 1-20 (or however many posts you need that month) and then pop in your content themes, making sure you rotate them to keep things exciting and varied. 

Planning your images and captions

Note down the images you need and make three bullet points for each idea’s caption. In doing so, you’ll easily be able to batch the process of taking or finding images and writing captions later on. 

For example, you might need:

4 x personal branding images
5 x product images
4 x behind the scenes photos
3 x user-generated content (images your clients have taken)
4 x graphics for testimonials and quotes

If you have had a brand photoshoot, you can easily pull four images from your image library and upload these into a scheduling app such as Planoly or Tailwind. You can do the same for your product and behind the scenes images. 

You can use canvas to create beautiful graphics for testimonials. By making all the graphics you need for the upcoming month, you will save a ton of time by not switching between tasks. 

If you haven’t booked a brand shoot, I highly recommend finding a photographer who specialises in product and personal branding photography. They’ll understand the kind of images you need to build your brand so you’ll have a library of images you can pull from when scheduling your content.

Read more: The importance of personal branding
Read more: The beauty product photography guide 2021

Schedule and publish your Instagram content

Using your scheduling app, you want to move your images, so the themes rotate, and your grid looks well balanced. You can then write in your full-length caption using the bulleted list as the foundation.

Read more: How to create irresistible Instagram headlines

40 Killer Content Ideas For Instagram

Struggling to think of content ideas for Instagram? Don’t worry, we’ve all been there. You haven’t posted on Instagram in over a month, and the overwhelming feeling of panic floods over you. It seems like everyone else is churning out content like it’s just a walk in the park.

You’re racking your brain trying to think of something useful, informative, and witty to say but you’re mind’s gone completely blank – sound familiar?

Most people have a love-hate relationship with Instagram. It can feel like a chore – draining and time-consuming. But it doesn’t have to be like that.

I’ve been in this situation a thousand times, but when you get a new perspective, the ideas will flow, and you’ll actually begin to enjoy creating content.


Create content aligned to your follower’s needs

As Seth Godin wrote, “marketing is the generous act of helping someone solve a problem. Their problem.”

Once you understand what it is your audience is trying to solve, you can create content aligned to their needs. Rather than referring to your audience as your potential clients and customers, call them your “students” instead.

What will your students benefit from learning?

To help get you started, I’ve put together 40 killer content ideas for Instagram. Click on the link below to download your cheat sheet now.


Two months of content mapped out

If you’re posting 5 times a week, that’s 8 weeks’ worth of content ideas already planned out! Post paralysis will be a thing of the past, and you’ll be the content Queen in no time!

When writing captions, you want to make sure the first sentence captivates the audience. Check out my blog post how to write irresistible Instagram headlines in seconds.

Always remember to follow up your caption with a CTA (Call To Action) to tell your audience what to do next. This could be “remember to save this post” or “click the link in my bio”, having a CTA really does make a difference as people need to be told what to do.

So, you’ve got all the content ideas, now all you need to do is hold yourself accountable and actually start planning the content. So, go grab your morning cup of coffee or evening glass of wine and get it done! 

Check out my blog post on how to plan months of content for social media for advice on how I do it.

How to write irresistible Instagram headlines

Write Instagram headlines that will hook your reader in and give them a reason to tap “more” and get you a ton of engagement.

Whilst Instagram is predominately a visual platform, your captions allow you to engage with your audience, tell a story and build a sense of community around your brand.

When you share your post, you need to make sure that you write Instagram headlines (the first line of your caption) that makes your followers want to click on the “see more” button to read the rest of your caption.

Here are some of my top tips to make sure you stop your audience from scrolling, get them interested and drive them to your CTA (call to action).

Ask a question

Questions headlines are a great way to engage with your audience because they strike the perfect balance of information and intrigue. 

To do this, you want to phrase your question so that it leaves the reader wanting more. 

For example: 

  1. Struggling to create that flow on Instagram?
  2. Have you tried biohacking yet?
How to

How-to headlines work well because they are intriguing and valuable. If your audience is looking for information, more often than not, they are trying to see if they can do it themselves. 

By proving valuable content, you’re not only providing helpful instruction or guidance for a particular task but also establishes you as an expert.

  1. How to…
  2. The ultimate guide to…
  3. The only steps you’ll need to start
What your audience will gain

Usually, spoilers suck – but not for Instagram headlines. We live in a world where time is a valuable commodity. By making it clear what your audience might gain by reading your caption, you’re more liking to keep their attention. 

Let’s say you’re sharing tips on how to lose weight. If you’ve had results from a client or from doing this yourself, you could include those in the headline.

For example:

  1. How to lose weight
  2. How I lost half a stone in 30 days by cutting out one thing from my diet. 

The last example tells you precisely what result you can hope to achieve by following these tips. It’s much more exciting and intriguing because you can visualise achieving something new.

List Post

Lists work really well because your audience can skim through really quickly to get the information they need.

You can offer a list of steps, things, tips, products, reasons to do something, and more.

For example:

  1. 5 Ways to use your phone to meet your 2021 goals
  2. 7 Ways to start podcasting to grow your business
Avoiding Mistakes

Nobody likes to make mistakes. It’s embarrassing, awkward, and uncomfortable. Using ‘mistakes’ headlines to grab your audience’s attention.

Examples of mistake headlines include:

  1. Things no one told me when…
  2. What I wish I knew when…
  3. Mistakes I made when…
  4. What not to do when…
Handle an Objection

Handling an objection is a great way to grab the attention of a reader who would have otherwise scrolled by.

Objections are things that your audience say to themselves when they are reading your content. i.e. I’m not experienced enough to do that, it’s too expensive, I don’t have the time.

By tackling an objection, you’re encouraging your reader that they too can make the most of the information you have to offer.

Some examples might be:

  1. Set up your own podcast (for free!)
  2. How to create your own website (no coding skills needed)

To write an Instagram headline that will really stand out, try to mix different types of headlines. Here are a couple of formulas you could try:

  1. (How To) + (Handle Objection): “The ultimate guide to creating content (even if you’re a total beginner)”
  2. (Ask a Question) + (Avoid Mistakes): “Do you run a beauty business? Don’t make these 5 mistakes”.
  3. (List) + (What They’ll Gain): “3 ways you can get 1000 followers in just 30 days”.
  4. (How to) + (What They’ll Gain): “How to make a reel & increase your engagement by 200%.”
  5. (Ask a Question) + (List) + (Handle Objection): “Have you watched our latest YouTube video? Learn 5 Ways You Can Become a Better Content Creator (without professional camera)”

The Ultimate Guide to Flat Lay Photography

Flat lay photography has become one of the biggest trends of the last 5 years. Even if you haven’t heard of the term “flat lay”, you will have most definitely seen them.

Flat lays are meticulously arranged items photographed from above.

They became popular with food and lifestyle bloggers, but they are perfect for any brand whether you are service or product-based business.

The reason I believe flat lays have been, and still are so popular is that psychologically, we find beauty in simplicity.

When items are in perfect alignment, our brain engages a wide range of cognitive, emotion and memory circuits, which leaves you with a feeling of satisfaction.

Flat lay photography have been very popular for shooting product and lifestyle imagery.

The key factor is that they are extraordinarily simple to work with, and the minimalist staging is well suited to modern web design.


Why I love flat lay photography

I personally love flat lay photography. They are so much fun to create, style and shoot!

The sheer convenience of creating a flat lay shouldn’t be underestimated.

Anyone with a camera, a flat surface and a few props can make a fantastic looking flat lay.

With the rise of independent online brands, this has given start-up and small businesses a leg up in terms of creating content that looks professional and is visually appealing.

So, where to start and how to create the perfect flat lay. Here, I will be revealing all.


The Flat Lay Photography Formula


Like most things in life, the prep work is always the longest part of the process.

Spend some time getting inspiration for your image and source props that complement your product.

Flat lays are a visual story so think about the objects that relate to your hero product and how they relate.

You want to give yourself a number of different options, so make sure you have lots of different props just in case something doesn’t quite work out when you’re shooting.


Lighting is key! 

Before you start shooting, first you have to consider the light. How are you photographing your flat lay? Are you using natural light or a flash? 

Living in the UK can be an issue as sunlight is not always guaranteed. However, if you have a flash/strobe lights, you can create beautiful light that can be used at any time of the day.

What I really love about flash is it produces a consistent light. When I need to shoot multiple images for a brand, it’s crucial that my pictures all look cohesive with one another. 

The next question is what kind of light are you looking for?

Are you looking for beautiful soft light, or are you looking to create an image with glossy reflections and hard shadows?

How hard or soft your light depends on two main factors:

  • Distance. The closer the light source, the softer it becomes.
  • Size of the light source. The larger the source, the softer it becomes.

Soft Light

Soft light wraps around objects, creating beautifully diffused shadows with feathered edges.

Think about the sunlight on an overcast day. The clouds act as a giant softbox, bouncing and spreading the light, so there are barely any shadows.

Soft lighting creates a beautiful ethereal look to your images, which is relaxing to the eye.

Hard Light

Hard light cast crisp, well-defined shadows and glossy reflections. If a hard light source hits a textured surface at an angle, it will accentuate all the details in an object, giving a 3D-appearance.

You might want to use hard light if you’re going to cast reflections of liquid in a glass, create crisp leaf shadows or provide a glossy look to your products.

beauty- product-photography-london-frangrance-perfume

Aspect Ratio

Aspect ratio, otherwise known as crop ratio, is a proportional relationship between an image’s width and height.

In simple terms, it describes an image’s shape. Usually, aspect ratios are written as a formula of width to height, i.e. 3:2, 4:3. For example, a square image has an aspect ratio of 1:1, since the height and width are the same.

Depending on how you want to use the image, i.e. Instagram, web banner, you need to shoot accordingly. It’s essential to know how the image will be cropped before you begin shooting. 

For example, if you’re shooting a square image for Instagram, you know you need to make sure that all your props fit within the square, so nothing important gets cropped out at the end.

You may find that you can take one shot that will work in a variety of different aspect ratios, but it’s always useful to have the back of your mind.



The composition is a crucial factor when creating a stunning flat lay.

I always begin by playing the hero product down first and then add in objects one by one to see how each item affects the overall image.

Doing it this way gives you more control over how the picture comes together.

Depending on your objects, you can arrange them in a straight line, grid, follow the rule of thirds.

Unless you are creating symmetry, stick with odd numbers in your composition. Odd numbers of objects create visual interest.

Rather than placing all of your objects in the centre of the shot with a border of negative space surrounding them, I love arranging props so that they overflow out of the frame.

Doing so creates intrigue and encourages you to feel as though you see a snippet of a larger scene, engaging the viewer’s imagination to think beyond the frame.

Remember to allow space between each object to keep, so the image doesn’t look cluttered.

You can create balance by using small objects with larger objects and using similar colours on both sides of the picture.



If you want to add text or graphics in post-production, remember to leave some space. 

This is especially useful if you are looking to create an ad. You could add your logo or branding. If you’re going for an inspiration look, you could use a quote. 

I always use Canva to add text to my images.

Colour Scheme 

I believe less is always more with colour. By sticking to no more than three colours or using a variety of tones from only one colour, you’ll make images that really catch the eye.



Layering is a great way to add depth to your frame if it’s looking flat. You can create depth by stacking different sized objects such as books, plates, trays etc. and placing your main subject on top.

For even more depth, you could add in a piece of material such as cloth, towel or scarf to create added depth and texture.


I always recommend using props to compliment your product, business or brand.

For example, if you are selling a beauty product, you may want to think about the ingredients in the product.

The other option is to use props that you would associate with the product. If you were shooting a body scrub, you might want to include a body brush and a moisturiser, for example.

When I photographed pigments for the cosmetic company, Shades of London, I used makeup brushes around the product.

Whether you are running short on some prop ideas, these 101 flat lay props will seriously help you to up your flat lay photography game in no time. 

  1. Notebook
  2. Pen
  3. Laptop
  4. Keyboard
  5. Mouse
  6. Phone
  7. Books
  9. Gift Box
  10. Calendar
  11. Printable Lists
  12. Photo Prints
  13. Scrabble Letters
  14. Clock
  15. Glitter
  16. Paint
  17. Pens/Pencils
  18. String
  19. Frames
  20. Scissors
  21. Planner
  22. Magazines
  23. Candles
  24. Camera
  25. Tray
  26. Confetti
  27. Fold back clips
  28. Newspaper
  29. Ornaments
  30. Ribbon
  31. Paper Clips
  32. Postcards
  33. Magnifying Glass
  34. Map
  35. Passport
  36. Globe
  37. Compass
  38. Sunglasses
  39. Business Cards
  40. Leaflets
  41. Brochures
  42. Fresh flowers
  43. Petals
  44. Greenery
  45. Tea/Coffee
  46. Teapot
  47. Teacups
  48. Coffee Mug
  49. Water Bottle
  50. Soft Drink
  51. Straws
  52. Cakes
  53. Sweets
  54. Coconut
  55. Macrons
  56. Doughnuts
  57. Fruit
  58. Eggs
  59. Coffee Beans
  60. Honey Drizzler
  61. Wooden Tea Spoon
  62. Spices
  63. Vegetables
  64. Chopping Board
  65. Spices
  66. Kitchen Utensils
  67. Chocolate
  68. Hand Bag
  69. Shopping Bag
  70. Hat
  71. Suncream
  72. Moisturiser
  73. Natural Sponge
  74. Flannel
  75. Soap
  76. Body Scrub
  77. Perfume
  78. Nail Varnish
  79. Makeup Brushes
  80. Lipstick
  81. Foundation
  82. Bronzer
  83. Eye Shadow Palette
  84. False Lashes
  85. Eyelash Curlers
  86. Makeup Bag
  87. Hair Brush
  88. Straighteners
  89. Curling Wand
  90. Fake tan
  91. Rings
  92. Bracelets
  93. Earrings
  94. Necklace
  95. Watch
  96. Shoes
  97. Dresses
  98. Tops
  99. Trousers
  100. Jumpers
  101. Knitwear


Having a prop box drawer with some of the essential props is a great way to gain inspiration, and you’ll probably find that you already have a good majority of the things on this list too!

For props I don’t already have, I tend to check out Amazon for interesting props and accessories. 

How to plan months of content for social media

Want to know how to plan months of content for social media that won’t overwhelm you? If so, you’re in the right place.

Not that long ago, I used to create content on the fly.

I’d scroll through my photo albums in the desperation to find a suitable image. If and when I saw something, I would sit on the couch at 8pm frantically wracking my brain for something witty or interesting to say.

I didn’t really have a clear idea of who I was speaking to and who my ideal client was. So as you can imagine, by the time I posted my photo onto Instagram by 9pm, all I heard was crickets.

I was too late posting, the image didn’t look consistent with the rest of my grid, I had no idea who I was talking to, and there was no strategy behind my hashtags.

Who else can relate?


Taking A Break

When lockdown happened, I took a couple of weeks off. No phone calls, no emails and no social media. Not only did I need to come to terms with everything going on in the world, but I also needed time away from my business. 

I wanted to reassess my workflows, my own branding and my marketing strategy. Lockdown was the best thing that could have happened in my life and business at that time. I was on a hamster wheel, keeping myself busy but not getting anywhere. 

The frustrating thing was, I knew what to do, but I never felt I had the time to implement it into my business. I also didn’t appreciate the power of social media when used strategically. When I actually started doing the work, nothing could have prepared me for the growth I saw in my business.

So I wanted to share my journey, in this blog post I will be covering;

  • the steps I took to create a marketing strategy
  • how I plan and schedule my posts
  • how I use my time effectively to batch my content

How to create a marketing strategy

While this may seem a daunting task, I promise it’s not. Once you understand how to plan months worth of content for social media, it’s an absolute game changer.

I would highly recommend downloading my free branding workbook to get clarity on who your target market is and how you want your brand to be perceived.

Once you understand your ideal client’s pain or pleasure points, it’s easier to plan your content around this by providing the solution they need.

I created a Google sheet with a breakdown of my yearly, quarterly, monthly and weekly goals and marketing strategy so I can focus on each day, knowing I’m always doing something to move the needle and to get me where I need to be.

Content planning can feel overwhelming, but when you break it all down into bite-size pieces, it makes it more manageable and removes all the stress that usually comes with creating content at the last minute.

Yearly Goals

What are your three top goals would like to have achieved in 12 months from now? Do you want to be earning a certain amount? Have a clear number of clients you’d like to have booked or products sold? The more specific you can be, the easier it will be to measure and plan for your goal.

Quarterly Goals

Splitting the year into 3 month periods gives you enough time to reach your goals without getting too overwhelmed. You want to map out your goals and the associated actions required in the next 90 days. If you know that you have something launching at the beginning of the next quarter, then you will want to include your action steps in the previous quarter.

Monthly & Weekly Goals

Your monthly content calendar allows you to plan your topics for the month.

I break this into 4 sections with each week splitting up each area I use to market my business; i.e. Instagram, Pinterest, blogging etc. For each week, I write in my area of focus to keep me on track to hit my monthly and quarterly goals.

Don’t let this task overwhelm you. Set aside a whole day to get clear on your goals and spend some time breaking them down. Once this is in place, it makes the rest of your life so much easier.

Book A Content shoot

Instagram Content Planning

I use Planoly to schedule my Instagram posts and stories. From switching over from another platform, this has been a complete game changer!

I can auto-schedule my posts, and it even includes my hashtags in the first comments. Planoly is so user friendly and you can easily drag and drop images to plan out your grid.

I usually have 60-70 images organised in the app. That’s 10 weeks/3 months of posts planned, ahead of time!

By doing this, you remove the panic of not having anything to post, scrambling through your photo albums with nothing suitable and no strategy behind the post.

Having a library of images gives you lots of variety to plan your grid, so it looks evenly balanced.

You want to make sure your brand colours weave throughout your feed to provide a cohesive look. I also recommend using images with negative space (space around a subject) to break up busier images.

In doing so, your giving your viewer the brain space to take in each picture, without feeling overwhelmed.


Pinterest Content Planning

For scheduling Pinterest, I use Tailwind, and like Planoly, this has made a big impact on my growth how to plan months of content. I grew my monthly unique visitors from 7k to 450k within just a few months.

It actually didn’t take a whole lot of work, and I’ve seen a significant increase in the click-through rate to my website.

It’s essential to create your own pins as Pinterest now favours fresh/new content. I make pins using Canva and upload these to Tailwind and assign to the appropriate boards.



I never used to like writing. It’s never come naturally to me, and being a perfectionist is not ideal! If I wasn’t happy with what I had written, the post simply wasn’t published.

At the beginning of 2020, I decided I needed to get out of my own way and just write, no matter how terrible I thought it was. Done is better than perfect. I’ll say that again, done is better than perfect!

I use Grammarly when I write my posts to ensure I haven’t made any silly errors. Sure there are probably the odd few, but I feel more confident in publishing what I write.

By writing a blog post, it creates my long-form content which can be broken down into emails, captions and stories.


Time Management

Marketing can feel like a full-time job but doesn’t have to be. I find batching content the most practical way to save time without losing my mind.

Once a week, usually a Sunday afternoon, I organise my posts, design my pins and schedule them both in Planoly and Tailwind.

I spend the first hour every morning to write a post for my blog. By breaking it up into smaller chunks, it means I have 5 hours of writing time. As writing isn’t my strongest area, I find that this doesn’t overwhelm me and I have time to go back and edit.

Shooting Content

Creating content can be the most time consuming aspect of it all. I highly recommend booking out a day or two every month to focus on shooting or curating content.

You can either go out by yourself, take a friend or book a professional photographer. I highly recommend shooting every month or two so you have enough content.

Doing this will mean you have a library of images to go to when planning and scheduling your content saving you a whole load of stress.

If you plan ahead, it gives you time to think about what kind of images you will need in the upcoming months so all your content will attract your ideal client.

Booking A Content Shoot

Now you know how to plan months worth of content for social media, it’s time to schedule some time to create a marketing strategy and set aside some time to create your content. 

To book your content shoot, check out my personal branding and and product photography packages or send me an email by clicking on the button below.

Book A Content shoot

How To Tell Your Brand Story with Visual Content

The Art Of Visual Storytelling

The secret to influence and persuasion is storytelling. It has the power to inspire, delight, touch, challenge, and motivate.

As humans, we are experience-seeking, storytelling machines. They’re all around us. The series we watch, news articles we read, and conversations we have—we expect them to form the bases of our relationships.

On average, gossip and personal stories make up 65% of our conversations.

When you meet with a friend, usually the first thing you ask is “What are you doing? What’s new? What have you been up to?”

But what does telling stories have to do with creating content? Everything.


Brands that tell their stories with visual content harness the power of consistency.

Visual content is not just about best formats and tactics for direct response ads. It’s also about telling your brand story so well that it sticks with your audience.

Most well-known brands have mastered the skill for telling stories by harnessing the power of visual language. 

Burberry is an excellent example of how they used visuals to tell the story of their brand.

Each element was perfectly put together with the overarching identity and voice of the brand.

A story worth telling

It’s not enough to only sell a product. You have to make people feel something. Move them to action. 

Your brand needs to tell a story that sparks inspiration or fuels emotions. What do your stories tell? 

When we share stories with our customers, we share our value and offer an experience. It helps to solidify an emotional connection that makes you untouchable by your competition.

So how can your brand be more than a product? How you influence someone’s life?


The Storytelling Framework

Brand stories are a brilliant way for you to build a unique connection with your audience. I’ve created an exercise to help you develop your storytelling. 

Grab a notebook, a pen and start answering these questions. Don’t think too much about what your writing about. You’ll find, the more you write; the more ideas will come to mind. 

Who are you?

What are your personal values, and how do these translate to your brand?

How did your company come to exist? What is your purpose? If you have a team, what kind of people work alongside you?

People often establish deep relationships with brands whose values they identify with.

What do you do? 

What is your product or service? How do you stand out from your competition? What makes you unique?

When people see the role your brand plays in someone’s life, it is easier for them to imagine how you can also influence their life.

Who do you do it for?

Who is your ideal client or target market? In what way does your product solve a problem or pain point? How do your customers feel when they work with you or receive your product? Remember, you can use reviews and testimonials as powerful storytelling content. 

Customers need a solution to their pain point. If you solve their problem and see value in what you sell, they will buy.

Why do you do what you do?

How does your product or service impact you? What is your larger goal? What made you want to offer the products and services it does? What are the benefits to your customer?

People tend to establish deep relationships with brands whose values they identify with.

How do you do what you do? 

How do you create your product or service? How is it delivered? Show your day to day processes so your audience can understand and appreciate the time and care that goes into the production process.

Where are you headed?

What do you want to do next? How has your product or service evolved? How will it evolve in the future? Has your brand values or ethos changed? If so, how has this impacted your customers?


What’s Your Brand Story?

Once you have your answers, go back through and see if there are any stories that you could weave into your content.

A good story will transform your audience in some way. It takes your audience on a journey to make them feel something new.

It’s about how we relate to our customers and to what we are creating.


A picture is worth a thousand words.

Photographs have the ability to:

  • Grab Attention: By including a press release, article in a magazine, or blog post, it will grab the reader’s attention much effectively than a block of text. This may encourage more people reading the article that accompanies the image.

  • Tell a story: We have all seen that one image that makes us pause and think. Perhaps it also spoke to your imagination and made you experience the story.

  • Quickly convey a message: People often skim through articles without taking it all in. A photograph is a great way to convey your message quickly to an audience without them reading through a lot of text.

  • Be shared. Images can be easily shared, which means your story will be seen by a larger audience and may boost your following.

Photography communicates so much about us as business owners. It’s amazing to share a representation of yourself, your light, your personal brand in a way that totally delights you and connects with your ideal clients.

Finding clarity in yourself, your business and how you’re moving forward helps you to receive the most from your personal branding shoot, and helps to plan a session that’s truly in alignment with your brand.

Before a photoshoot, I ask similar questions to find out more about my client and their business. This helps me to plan locations, outfits and props.

Everything is mapped out beforehand, so there is a purpose for each photo and how this will convey your brand message.

How to create a personal brand for your coaching business

If you have a coaching business, it’s so important to nail your personal brand to convince your clients you’re the best fit for them. 

With so many businesses being online, it’s easy to be a faceless brand. When the product you sell is yourself – your knowledge and advice – you need to show your audience who you are and what you look like.

It’s not about how cool you look, or whether you look like a supermodel in your pictures. It’s about coming across in the right way that resonates with your clients. What would it be like for them to work with you? 


Top tips to build your personal brand for your coaching business.

By showing images of yourself, you’re humanising your brand and building trust with your clients. I’ve put together a few tips you can start using to build trust and communicate the most authentic version of you.

1. Be yourself.

Allow your prospective clients to get to know you as a person. You can showcase your personality.

What makes you unique? What sets you apart from your competition? Think about when you hire service-based business in your own life.

You’ll notice that very often, their interests, stories and personalities were a big factor. It’s not always about selling a better product or service. So remember, people may choose you, just because they like you. 


2. What are you passionate about?

If you have set up your own coaching business, you’re probably excited about what you do. If you’re not, then maybe it’s time to reconsider.

So don’t just share information about your coaching business. Share what inspires you as a business owner.

How did you start? Why do you love what you do? That passion can encourage your potential customers too.

When you let your passion shine through, people can’t help but be drawn to it. 


3. Own your imperfections.

Most of us hate being in front of the camera. I get it! I used to HATE being in front of the camera and would do everything possible to avoid it. But it wasn’t until a friend pointed out that my Instagram lacked personality, I thought “I have to get a grip on myself”.

It doesn’t matter if you’re not perfect. In fact, the imperfections are the things that make your images feel more authentic and human.

Having always been behind the camera, it was just a case of being okay with myself. And the more you practice getting on camera, the more comfortable and more natural it becomes. 


4. Share life behind the scenes.

People are fascinated with how everything works behind the scenes. It gives them exclusivity. Think about your favourite film, do you like hearing the juicy details that went on during filming?

Seeing how they put together the sets and how the directors chose the actors is fascinating and watching all the bloopers is hilarious! Show your potential clients how you work or introduce them to your team.

Talk about your daily routine, or what success looks like to you. How does your coaching business differ from others already out there?

5. Set the scene.

Where you shoot your images is as important as your caption. I always encourage my clients to shoot in places that depict their brand. What story do you want to tell? How can you showcase your personal brand for your coaching business. 


It’s time to start showing up

Quite simply, you need to be showing up everywhere. And if you haven’t already started, now is a perfect time. 

Over the last year, I have photographed Naomi White, PR coach and consultant, a few times for her personal brand and social media imagery.

I see a lot of coaches and entrepreneurs struggling to create a consistent feed on Instagram. More often than not, this is because they don’t have a brand. Having your very own brand identity with your own colour palette is what will help you create that consistency on your feed.

Naomi has a very soft brand colour palette with beautiful pinks and greys. So we found cafe’s, houses, doors and garages with those colours to complement her outfits.

I’ve screenshot Naomi’s Instagram feed and her website, and you can see when everything is combined, it creates a consistent look which is pleasing to the eye. 


Where to shoot your personal branding session

Notting Hill is always the perfect place to shoot! And it’s the ideal place for many reasons. No matter how many times I shoot around there, each time is different. There are always hidden gems to discover, and the changing seasons give a different look every time I go.

Spring has always been a favourite of mine. The beautiful cherry blossom or purple wisteria against a backdrop of bright white houses is a dream to shoot.

It’s also brilliant as there are so many varying colours that no matter what your brand colours are, they will probably be a house or a door painted with those exact colours.


“I got in touch with Kate to shoot imagery for my brand and website, three shoots later I wouldn’t go anywhere else!

Kate is personable, professional and makes you feel so relaxed during the shoot that the end result is just what you’re looking for.

Kate’s thorough process, getting to know you and your brand ensures she captures every shot and the follow-up service to getting your imagery takes no time at all. I wouldn’t hesitate to recommend Kate to everyone I know”.



Excited to get started?

Book your free creative call! We’ll get clear on your ideal client, visual identity and branding so we can start planning your photoshoot.

Book Creative Call

What to wear for your personal branding photoshoot

The complete guide on what to wear for your headshot and personal branding photoshoot. Planning and styling tips to help you get the best out of your shoot.

So, you have taken the plunge and booked your headshot or personal branding photoshoot. Then the panic hits and you have no idea what to wear, or what to expect!

Preparation is key to create your dream branding photoshoot.

As an entrepreneur, every single detail in your photos matters. The way you come across in your brand photography will affect your potential client’s decision to book or hire you.

I have created this guide to help you get the best out of your brand shoot. It will also help you to plan your photoshoot to fit your brand’s visual identity to attract your ideal clients.


How to create an editorial look?

When you flick through a high fashion magazine, you’ll find amazing editorial spreads that perfectly merge the worlds of art and commerce. 

They often take you to a fantastical world, displaying new collections and accessories in a manner that will (hopefully) encourage you to purchase them. 

These shots look so effortless. It’s almost as if the photographer had stumbled upon this moment and captured it in an instant. In reality, however, this is not the case at all. 

A lot of time planning, styling, lighting and posing go into photographing a personal branding photoshoot. 

If you want your brand photos to look more editorial, think about the look you want to achieve and the story you want to tell.

We’ll start by conceptualising your idea by creating a mood board on Pinterest – if you haven’t got a Pinterest board yet, get one! I promise you’ll love it! 


What is the purpose of your personal branding session?

Think about the purpose of your headshots and personal branding photoshoot and the mood you want to convey as a business owner.

I recommend selecting colours and styles that suit your branding.

Fit your theme first and then begin looking at the colour palette of the outfit to determine where you want to be photographed, i.e. studio backdrop, office, countryside, cityscape, etc.

The colours must weave throughout your brand photos, to give it a more cohesive and visually harmonious look.

Once this has been established, you can start looking at the smaller details to “add life” to your images to make it feel more realistic rather than staged.

You can do this by bringing props that relate to your business, i.e. laptop, phone, notebook, pen.

Before your shoot, you will receive a branding questionnaire that will need to fill out. This will help us to plan a session that’s truly in alignment with your brand.


What to wear for your personal branding photoshoot?

Wear Your Brand Colours

The purpose of your brand photos is to use them in your business and to support your brand image.

You might want to use your pictures on your website and other marketing materials, so always keep your brand colours in mind when choosing your wardrobe. 

Don’t wear colours that are entirely off-brand as they may end up clashing with the other visual elements of your branding.

For example, don’t wear a hot pink blazer if your colour palette is soft blues and greens.

Wear Outfits That Suit Your Brand Style

Are your modern and minimal and natural and lively? Try to pick outfits that suit your brand personality. I’ve created a brand personality quiz to determine your visual style. Your result will include a personalised style guide so you will know what to wear for your personal branding photoshoot.

Look Polished and Professional

Think about your brand image. Don’t wear clothing that is old, worn-out or wrinkled.

Stretched out outfits that have faded in colour just don’t photograph well. It also does convey the professional message you might be going for.

If you are really stuck, and nothing in your wardrobe is suitable to wear, then look on the bright side – it’s a brilliant excuse to go shopping! 

Styling tips for your personal brand photoshoot

Wear Clothes That Fit Well

There’s nothing worse than ill-fitting clothing to ruin your professional image. Any outfits you choose should be properly fitted, look professional and complement your figure. Likewise, avoid wearing anything that’s either very loose and slouchy or skin tight and uncomfortable.

Wear Heels

Unless you’re a flats girl through and through, I always recommend wearing heels to elongate your legs and body. They create a long, lean line which is extremely flattering to most figures. Nude or black heels are an excellent choice as they are as so versatile or choose a pair that matches your outfit.

Accessorise Your Outfit

Jewellery can really elevate an outfit to the next level, making you look even more stylish and polished than your regular day-to-day look. Just remember that less is more. So limit the focal point to one area and keep the number of pieces you wear to a minimum. For example, don’t wear big earrings together with a big necklace; just choose one and let it shine!


Remember to bring a strapless bra and nude-coloured undergarments. A nude vest is excellent if you need to change on location as you can slip a new outfit over the top.


How to plan your personal branding session?

Get Organised

Think about what to wear for your personal branding photoshoot. Plan and organise the outfits and accessories you will be bringing. Try on each outfit, including underwear and jewellery, to make sure everything fits and that everything is clean and ironed.

Shop & Return

If you need to, you can buy outfits from the high street or online and return after your shoot. Please be aware that it is your responsibility to make sure they are in returnable condition.


“I’m Not Photogenic.”

Lastly, I wanted to bring up one last point. Almost everyone I photograph say they’re “not photogenic“. My clients will find every flaw and imperfection they think they have. 

Being in front of the camera can bring forth every insecurity and every fear you may have. 

It is my job as your branding photographer to let you know that I am in complete control of your personal branding session.

I will direct every move from how your legs are positioned to where your hands are. I have it covered. I’ll keep an eye on how you’re moving your hips and shoulders, chin and smile. 

I won’t load you with compliments to counter your body fear. I will listen to your insecurities and discreetly make sure that these things look amazing when I photograph you. 

If there are areas that I have had to compromise on, I will fix this in post-production – and you will NEVER know!

Your personal brand photos will elevate your business, and give you the edge over your competitors.

All you need to do is follow this guide so you feel your best and so I can create the most beautiful personal branding photographs you’ve ever had.

Book Your Personal Branding Photoshoot

Cosmetic product photography for Shades of London

Recent cosmetic product photography for Shades of London. Shades of London is a cosmetic brand that has a range of stunning, high-quality eyeshadow pigments. They required a number of images for their social content as well as the eCommerce website.

If you own or market a cosmetic brand, you want to start thinking about how your audience interacts with your audience. Do you they come directly to your website, stumble across you on Instagram or see an ad targeted to them on Facebook?

If you understand how your audience interacts with each type of platform, it’s easier to make decisions on the kind of images you need for your brand and where to use them.


download branding workbook

Cosmetic Packshot Photography

Cosmetic packshots are images of your product taken against a white or coloured background.

Packshots are perfect for eCommerce listing. They’re a brilliant way to show your audience the product without any distractions.

They showcase the product so your customer can see what they are purchasing.

For cosmetic products, your customers must be able to read the labels.

At this stage of the buying process, you want to make things as clean and clear as possible to increase your conversion rates.


Makeup Flat Lat Photography

Styled flat lays, or creative advertising shots are a brilliant way to create a story using other objects that relate to your product.

We are drawn to images that are styled in some way.

When we see something we consider to look beautiful, it fires up our memory, emotion and cognitive circuits.

It leaves us feeling satisfied. As humans, we love order, and we particularly like things to be arranged in a certain way.

So naturally, flat lays work well in piquing our interest and striking a connection. These images are great for facebook and instagram ads.


Cosmetic Lifestyle Product Photography

Lifestyle images are photos taken in situ to show how you could use a product.

For most cosmetic brands, this may mean using a model applying the makeup to their skin.

You could also place the makeup product on a dressing table or in a bathroom.

Lifestyle images are also a great way to show your customers your brand style – are you luxury, eco-friendly, functional?

For more tips, check out my Beauty Product Photography Guide 2020.

The more you relate to your customers, the more they will feel connected to your brand.

In turn, they are more likely to buy from you. Use these images as web banners and on your social media to build your brand identity.


What is the process of shooting cosmetic product photography?

Creative Brief & Consultation
  1. Initially, I will send out a creative brief to get to know your brand. I need to understand what your values are, who your target market is, and the purpose of your new images. I’m a details girl, and I believe the more you know, the better the result will be. There is no point shooting imagery that does not speak to your target market. 
  2. Once I have your creative brief, I’ll then put together a moodboard based on your target market and brand identity. Putting together images for inspiration helps me get my creative juices flowing and gives you an insight into the kind of images I will be creating for you. We’ll schedule a consultation to go through the moodboard, and then begin working on the shot list. Shot lists are essential to make sure I don’t forget anything when I shoot.
  3. While you are packaging up your product to send to me, I’ll source any props and backgrounds you may need for your photoshoot. Every cosmetic product photoshoot is different and what makes them unique is the styling and the props we use. Can you imagine if every shot used the same prop and background? It would get very dull, very quickly! Props are a fantastic way to style your products in a fun and exciting way.
Shoot & Edit
  1. Once I have received your product(s), I’ll get shooting. Each image is styled and prepped by me. I clean each product and remove any imperfections before I take the photo to minimise the amount of dust or imperfections on the product. If your product is a bottle with a clear label, I always suggest providing empty bottles and labels separately. Clear labels are the hardest to shoot as they tend to create tiny bubbles under the surface. To get around this, I often photograph the bottle without a label and then photoshop it in later, giving a beautiful finish to the image. 
  2. When I have photographed all your cosmetic products, I begin editing each image. Pretty much all cosmetic products have a pigment to them. When customers buy makeup products online, such as foundations, eye shadows, lipsticks, blushers, bronzers etc. they are relying on the images to give an accurate colour likeness. Colour grading is, therefore, an essential part of the editing process to reduce the number of returns.
  3. Your images will then be uploaded to a private online gallery for you to proof before sending over the final pictures. All photographs are provided in high and low resolution, for both print and web, respectively. 

Book your cosmetic product photoshoot today. If you have any questions, please feel free to get in touch. 

Beauty Product Photography Guide 2021

The complete guide to beauty product photography for entrepreneurs and business owners. Get all the inside scoop on what makes an image convert and all the latest product photography trends in 2021. 

Beauty Product Trends

The beauty and wellness industry has been taking the world by storm. Furthermore, the UK is among the three leading cosmetic consumers in Western Europe, reaching a market value of £9.6 billion.

Here are some of the five biggest trends we have seen in 2020/21 so far:

Clean Beauty

We’ve seen considerable shifts in clean beauty. Skincare and cosmetic products are going green. Sustainable packaging and products was a key trend in 2019, but demand for full transparency is the key theme for 2021.

From the ingredients to the packaging, if sustainability isn’t at the forefront of your marketing, you may well get left behind.

Heath & Beauty Fusion

The health and beauty worlds are merging, and with the rise of vegan beauty and the CBD market, it’s going to be bigger than ever.

Hyper Personalisation

It’s not just the packaging that you can now personalise. Advancements in beauty technology now customise products. Swabs can test for DNA and bacterial analysis to advise customers on which products will be most suited to their genetic makeup.



The rise of indie brands is challenging big corporations by creating tailored solutions to unique problems identified by their consumers.

Independent beauty brands are encouraging more creativity and entrepreneurship in the industry.

Direct To Consumer

With the decline of major retailers, independent beauty brands have a huge opportunity to take advantage of their ability to sell directly to their consumers.

Indie brands with strong branding, clear messaging, and modern strategies will pave the way for the direct-to-consumer beauty brands of the future.


What is beauty product photography?

Beauty product photography is a type of commercial photography specialising in cosmetic, skincare, haircare, makeup, fragrance, tools and applicators.

Compelling beauty product photography showcases your products. By using high-quality images you can drive conversions based on the perceived value of your products.

Why you need compelling photography for your beauty products?

High-quality product photographs help to:

  • increase conversions
  • lower return rate
  • decrease cart abandonment rate
  • boost time on page
  • increase click-through rates (CTR)

It’s clear to see that the ROI for every pound invested in professionally executed product photography is one of the highest in digital marketing.


What kind of product images do you need?

Packshot Photography

Packshots are product photographs typically used for eCommerce sites. Usually, packshots are products photographed against a white or coloured background.

ECommerce platforms such as Amazon, Shopify, eBay and Etsy all require products photography on a white background.

Images with white backgrounds keep pages looking clean and easy to navigate. They are also lower in size as there is less information in the photograph. The smaller the image, the faster the web page will load.

Site speed is fundamental for commerce websites and platforms in terms of SEO and conversion rates.

Having a coloured background could be detrimental if companies like Amazon were to lose a millisecond in page loading speed.

On the other hand, coloured backgrounds are perfect for complimenting brand colour palettes, making an impact on social media, and creating striking imagery for glossy magazines.


Flat Lay Photography

A flat lay is an image shot directly from above, often styled with props around a hero product. Not only do they showcase the product, it’s a simple but effective way to tell a story.

Another benefit of a flat lay is their versatility and reducing production costs. If you have a tight budget, you don’t need to spend money on locations, models, hair and makeup etc. You only need a background and the props to accompany the product.


Lifestyle Product Photography

Lifestyle product photography illustrates the purpose of a product and how a potential client may use it.

To create a lifestyle product photo, you need to shoot on-location or create a style scene, often with the use of models.

Lifestyle product images are an excellent way for a brand to sell the experience of using their product. It also promotes a specific lifestyle or aesthetic that will speak to their target market.

With both flat lay and lifestyle imagery, both can also promote and up-sell other products in the brand’s range.


Creative Advertising Photography

Advertising photography captures a particular mood, emotion or feeling that a product can elicit in a viewer. The sole purpose of the shot is to create a need for the viewer to buy the product.

It’s the job of the photographer to tell a captivating story using stylised images, lighting and colours.

Advertising product photography uses advanced retouching and editing skills. Usually, I photograph multiple images to create a composite (layered photo) to produce a truly eye-catching image.


How to optimise images for your store

These three significant features will help you boost your SEO and conversion rates.

File Size

Some interesting facts:

  • Almost 50% of consumers won’t wait more than 3 seconds for an eCommerce site to load.
  • Google uses page load time as a ranking factor in its algorithm.
  • Amazon discovered that if their pages were to slow down by just one second, they would lose $1.6 billion a year.

So, what can you do?

There is always a balance between having stunning high-quality product imagery while also achieving fast page speeds.

I have done extensive research and have found that the sweet spot for having beautiful imagery while maintaining fast site speeds.

If you have Adobe Lightroom or Photoshop, you can use the export or Save For Web feature so save down your images.

Alternatively, other online image editing tools will resize your images for you.

As a photographer, it’s super important that I maintain incredible detail in my photos without grounding my site to a halt. I’ve found a good rule of thumb is to try to keep image file sizes below 70 kb.

In some cases, this may not be possible, but I try my best to keep the size as small as possible. You can do this by lowering the quality of the image to around 60/70%.

I also resize my pictures to a specific dimension that is suited to my web page.


File Format

The three common file types that you can use to post images to the web. These are JPEG, GIF, and PNG. However, when choosing file types, it’s important to remember the following:

For eCommerce images, JPEGs will be your best option. They provide the best quality for the smallest file size.

Never use GIFs for big product images. The file size will be too big, and there is not an easy way to reduce it. Only use GIFs for thumbnails and decorative images only.

PNGs can be an excellent alternative to JPEGs and GIFS. If you can only get product photos in PNG format, try using PNG-8 over PNG-24.

File Naming

Using relevant keywords will help improve your SEO ranking. Creating descriptive, keyword-rich file names is vital for image optimisation.

Not only do search engines such as Google, crawl the text on your webpage, they also crawl your image file names.

It’s also crucial to use descriptive titles to the ALT tags. ALT attributes are the text alternative when an image doesn’t load on a page.

The alt attribute is a crucial feature when trying to improve your SEO ranking. It’s also the best way for your eCommerce products to show up in Google image searches.


Why I love shooting beauty product photographs

I love showing the beauty in a product. I enjoy working with companies with innovative new products, stunning designs, beautiful colour schemes, materials, textures and personality.

I have this deep-rooted need to create. So when I have a product to shoot, it lights up all my creative cells. I love the creative process, from conceptualising to shooting.

As a beauty and wellness consumer myself, I always think about what I like to see and what attracts me to buy certain products.

In a male-dominated industry, I think this gives me a considerable edge. I know what works and what doesn’t and I know my target market inside out.


I know what women want

Women want to look and feel younger, slimmer and more attractive. We’re also more than just the way we look. We want to be heard.

Every time I shoot, I treat the product as if it were my own. The perfectionist in me has been my strength and weakness over the years.

However, in product photography, it has always been my greatest strength, and I will not stop until I am entirely happy with the results.


How to book a beauty product photoshoot?

Booking a product photoshoot is simple.

  1. We’ll first jump on a creative call to discuss your product. We’ll get clear on your ideal client, visual identity and branding. Next, we’ll create a mood board, and we’ll get into the specifics to make sure we both have the same vision.
  2. Once we have a concept for your product, all you need to do is package up your products and send them to me while I’ll source your backgrounds and props.
  3. I’ll take care of the photography, styling and editing of your products. Once the images are finalised, I’ll then send your images via WeTransfer in both full and social size, so you’re all set to show to them off to the world!

Beauty Product Photography Studio Near London

I have a photography studio based in Bedfordshire, UK, which is not far from London, Milton Keynes, Hertfordshire and Cambridgeshire.

You are of course welcome to come to my studio or if you can simply post your products to me and I will return these as soon as I have delivered your final images.

I also serve an international client base so nomatter where in the world you are, you can simply post your product for me to photograph.


Beauty product photography pricing and packages

Depending on your product range and budget, I have created three product packages as well as a monthly subscription package, The Content Creator.

My beauty product photography packages start at £275. The package includes everything from brand strategy, prop sourcing as well as concept and styling.

During the photoshoot, I usually take multiple images of your product using different light setups to highlight every feature of your product and edit these together to create a stunning product shot.

I then upload the images to an online gallery, and once you approve the photos, I export and send you the final pictures.

All images given in both high and low-resolution formats for both print and web/social formats.

I will then send a WeTransfer link so you can download the photographs to your phone or computer so you can start using them immediately.


The Content Creator – Monthly Package

If you love updating your site and socials with fresh content, I offer a monthly product package.

Every month you send me your products, and I will shoot and deliver ten images straight into your inbox. If it’s the same product every time,

I can store the product for you and once a month we can create a photography brief to match your marketing strategy for the month ahead.

Curious to find out more about working together, or ready to book in your beauty product photoshoot? Get in touch today.

Why is personal branding photography important?

Personal branding photography is a collection of professional brand photographs for entrepreneurs and business owners.

They effectively tell your story, reflect your brand and builds trust with your audience.

If you have an online presence, i.e. Instagram, Facebook, YouTubeTwitter or LinkedIn, you have a personal brand, and you must make the right first impression.

Your personal branding photography is your visual voice. It’s how your brand looks, feels, and speaks to people.


What’s your brand stand?

Once you pinpoint which your ideal client is, you can dig deep into who they are, their pain-points and how you can connect with them. 

I used to be clueless about how to “be seen” and build a strong digital image of my business. When I was starting out, I thought it would be enough to just throw up a website with some details about my services.

Well, I put that website up, and you know what happened? 

Yep, not much! It sat there on the internet for a long, long time without getting me any results. No traffic, no inquiries, no clients, no joy.

This was the problem: My website was very pretty, and it was packed with info about my work, but nowhere was I expressing why it mattered to a potential client.


Benefits of personal branding photography

  1. First impressions count. Nothing is more important than a first impression. Your sense of competence, professionalism and demeanour is a large part of a potential client’s decision to do business with you. Your branding photos tell your brand story the way you want it to tell it.
  2. Show your personality. Your professional branding images showcase your unique personality. You can use them a variety of ways throughout your website, social media and marketing efforts.
  3. Builds trust and credibility. By showing your potential clients your brand story and what makes you unique, your audience will feel like they know and trust you.
  4. Creates a connection with your clients. It’s a way to connect with your audience, show your personality and stand out from your competition. It allows you to create an experience that encourages your followers to engage with you.
  5. It’s more than just a headshot. Your personal brand images help to visually show your creative process. You could also show your workspace and what it would be like to work with you.

You are your brand

Whether you have a product or service-based business, you are the brand. You created this business based on what you love doing and what you care about. So if you’re not showing up as the face of your brand, you’re seriously hurting your small business. 

Do you want your professional brand to come across as cold, lifeless with one monotone voice? Of course not! 

By making sure that you’re posting photos and videos of yourself is an important step in solidifying a personality-infused brand.

It may feel strange at first, particularly if you’re not used to jumping in front of the camera, but the more you do it, the more comfortable you will feel.

Your personal branding photographs isn’t about what you look like or what kind of house you live in; it’s about your values and what your brand stands for.

They will help to familiarise yourself with your audience while building trust and credibility into your small business.


What’s your brand stand?

You’re giving your them the opportunity to get to know you, what you stand for and what it would be like to work with you.

If people feel as though they know like and trust you, they’re 10 times more likely to buy into what you’re offering and choose you over anyone else.

As a branding expert and photographer, I have teamed up with Jessica Munro, to offer you a complete service from brand strategy, design and photography.

Not only can you have a professionally designed logo and website, but you’ll get a library of beautiful branded images too.

To begin creating your compelling brand that really represents you, your personality and your business, download my free branding workbook.


Triple your Instagram engagement with your brand photos

Trust me; I get the fact you probably don’t like having your photograph taken. If I’m honest, I would rather pull my teeth out!

I used to be painfully shy getting in front of the camera so I would do anything to avoid it. It wasn’t until I start showing my face on my website and social media profiles that I started to get a lot more engagement in my posts. 

As a business owner, I have found that when I post images of myself on social media platforms, I get almost triple, the amount of engagement on my posts.

Once I figured out that my audience just wanted to get to know me more, everything changed, and everything got so much easier. 

It’s all about finding the right photographer, who will guide you through the whole process.

They should help you find the right locations, talk through your outfit choices and guide you through each pose, so you feel more relaxed in front of the camera.


Share the behind the scenes of your small business

You can use your personal branding photography to reveal the behind the scenes of your business. Show your audience what it would be like for them to work with you. 

If you run a service-based business, you can show each process of your business and walk them through each stage so they would know what to expect if they booked in with you. 

If you have a product-based business, you could show how you make your product and why it is different from other similar products or brands on the market.

People still buy from people, so give your brand a face and connect with your customers. 

You’ll give more credibility to your brand, and your audience will feel like they are buying from a real person rather than a faceless brand.

Find out more ways to use your personal branding photography in your small business.


Empower your brand with stylish and purposeful branding photos.

If I could only give one tip on how to create a successful small business, it would be to take a few hours to really think about what it is you do, what value you can offer and pinpoint your ideal client. 

My free branding workbook will help you get clear on your brand personality and how you want to visually tell your story. 

I’ve broken each stage into small sections so it should be easy to work through and you can dip in and out depending on what you need for your business. 

Getting crystal clear on what you can offer and who your dream client is will help you to create content that is truly aligned to your brand and attract your ideal clients.


What does a personal branding photoshoot include?

If you decide to book a personal branding session with me, your branding shoot will include a brand identity consultation, wardrobe styling, location planning, posing and direction.

It also includes a personalised Lightroom preset so you can take and edit your photos that will look consistent with the images I have taken of you. 

I have broken down each part of the branding package, so you know what to expect when you book a brand photoshoot with me.

Brand Photoshoot Packages

  1. Pre-shoot questionnaire. Your personal branding questionnaire will help you get clear on your ideal client, target market, visual identity and branding, so we know what kind of images will attract your dream customers.
  2. Concept & style consultation. Before your branding shoot, together, we’ll create a Pinterest mood board of ideas to help us visualise and plan your photoshoot.
  3. Personal branding style guide. You’ll receive a PDF personal style guide to help you plan and prepare for your shoot. 
  4. Photoshoot. I can photograph you at my photography studio in Bedfordshire or a location of your choice. I’ll guide you throughout the entire shoot along with posing and direction, so you don’t need to worry about anything.
  5. Online gallery. Your images will be uploaded to a private online gallery for you to view your brand photos.
  6. Download your images. Your brand images will be provided in both print and website and social formats, so they are ready to use immediately. I will send you a WeTransfer link so you can download your personal brand photos straight to your phone or computer.
  7. Personalised Lightroom preset. You’ll also receive a personalised preset that will allow you to take your own photos and apply the preset so your images will look consistent throughout your brand.
  8. Optional extras. If you need a hair & makeup artist, location or prop hire, please get in touch. 

Personal branding pricing and packages

I have created two branding packages to give you flexibility depending on how much time you have and what your budget can allow for. 

My personal brand photography packages start at £650. This includes everything from brand strategy, concept and styling, location planning, a visual mood board, a pdf personal style guide, brand photoshoot.

After your photoshoot, you will receive your online viewing gallery, your fully edited digital images as well as a personalised Lightroom preset so you can take your own photos that will look consistent with your brand photos.


Ready to book your personal branding photography session?

Curious to find out more about working together, or ready to book in your branding shoot? Apply for your personal branding clarity call, or email me at kate@katesharp.co.uk.

Once you’re booked, I’ll send you my branding questionnaire, and we’ll schedule a visual identity and branding strategy session.

This will help you get clear on your ideal client and what kind of brand statement you want to make.

I’ll bring my branding expertise to the table so we can plan a shoot that will capture your personal style and brand message

Once we have a date in mind, we’ll schedule a personal style and wardrobe consultation, so you have all the information and advice on what you need to bring and how to prepare for your photoshoot. 

You can visit my studio based in Bedfordshire, or we can arrange a Skype/phone call. After your consultation, you will take home a personal style guide that is packed full of information. 

It includes useful advice on how to dress for your body shape, colours that will complement your branding, beauty tips and a checklist, so you don’t forget anything. 


Make the decision to start today.

By now, whether you’re a start-up or a seasoned entrepreneur, you should understand why personal branding photography is so important for your business.

Your brand is something that creates an emotional connection between you, your business and your ideal client.

Your branding images can be the difference between not only looking professional but feeling professional – the secret remedy for success.

Not only will you have a library of images to pull from at any given moment, but it will also save you time and money in the long run.

Because let’s face it, that LinkedIn headshot your Husband took of you sitting by the pool with the cropped out cocktail; probably isn’t making the kind of statement you want.


Troubleshooting tips for Lightroom Presets

Depending on how you have taken your image, you may find that a Lightroom preset isn’t quite right or doesn’t look how it’s intended to.

If one image is cooler (blue-toned) and another is warmer (yellow-toned), then applying one preset will never create the same look on both photos.

The good news, however, is that Lightroom presets, unlike filters, are very easy to tweak.

The beauty of presets is that they allow you to adjust each setting so you can simply warm-up or cool down your image. You can desaturate specific colours or amend how light or dark your picture looks.

This is useful when you are trying to apply the same preset to make two images look similar in style.

I’ve taken your most asked questions
 to walk you through some of the most common issues so you can make your images shine.


How do I make my image brighter?
Increase the exposure.
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 

How do I make my images darker?
Decrease the exposure. 
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure 
*You can also use shadow and highlights to darken the lighter areas by decreasing both the highlights and shadows. 

My pictures look orange or warm.
Push the temperature slider to the blues. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature

How do I get rid of the blue tinge in my photos?
Push the temperature slider to the yellows. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 


My pictures are coming out green?
Push the tint slider to the pinks/magentas.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are pink-tinted in my photos.
Push the tint slider to the greens.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are green-tinted in my photos.
Push the tint slider to the pinks/magentas. 
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

My image is too contrasty or looks too heavily edited.
Reduce the contrast. If that’s not enough, light the shadows and the blacks. 
Lightroom Desktop > Develop Mode > Basic Settings > Contrast
Lightroom Mobile > Light > Contrast


Why does my skin look orange in pictures?
Your white balance is slightly off. Reduce the orange saturation. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Saturation
Lightroom Mobile > Colour > Mix > Orange > Saturation 

How can I make my skin looker darker or more tanned in Lightroom?
Decrease the luminance in the oranges. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Luminance
Lightroom Mobile > Colour > Mix > Orange > Luminance
*You may also want to decrease the luminance on the reds if the lips/cheeks look too pale. 

How do I reduce the neon green in grass or trees? 
Desaturate the greens and yellows.
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Green > Saturation
Lightroom Mobile > Colour > Mix > Green > Saturation
*If it’s still bright, reduce the saturation of the yellows too, but be careful not to desaturate too much, especially if you have blonde hair! 

My image is too hazy because of sun flare (shooting into the sun).
Increase the dehaze slider.
Lightroom Desktop > Develop Mode > Basic Settings > Dehaze
Lightroom Mobile > Effects > Dehaze

Check out my post on how to edit and adjust your Lightroom presets for more advanced tips.


I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

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