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Category: Branding
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How to plan months of content for social media

Want to know how to plan months of content for social media that won’t overwhelm you? If so, you’re in the right place.

Not that long ago, I used to create content on the fly.

I’d scroll through my photo albums in the desperation to find a suitable image. If and when I saw something, I would sit on the couch at 8pm frantically wracking my brain for something witty or interesting to say.

I didn’t really have a clear idea of who I was speaking to and who my ideal client was. So as you can imagine, by the time I posted my photo onto Instagram by 9pm, all I heard was crickets.

I was too late posting, the image didn’t look consistent with the rest of my grid, I had no idea who I was talking to, and there was no strategy behind my hashtags.

Who else can relate?

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Taking A Break

When lockdown happened, I took a couple of weeks off. No phone calls, no emails and no social media. Not only did I need to come to terms with everything going on in the world, but I also needed time away from my business. 

I wanted to reassess my workflows, my own branding and my marketing strategy. Lockdown was the best thing that could have happened in my life and business at that time. I was on a hamster wheel, keeping myself busy but not getting anywhere. 

The frustrating thing was, I knew what to do, but I never felt I had the time to implement it into my business. I also didn’t appreciate the power of social media when used strategically. When I actually started doing the work, nothing could have prepared me for the growth I saw in my business.

So I wanted to share my journey, in this blog post I will be covering;

  • the steps I took to create a marketing strategy
  • how I plan and schedule my posts
  • how I use my time effectively to batch my content
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How to create a marketing strategy

While this may seem a daunting task, I promise it’s not. Once you understand how to plan months worth of content for social media, it’s an absolute game changer.

I would highly recommend downloading my free branding workbook to get clarity on who your target market is and how you want your brand to be perceived.

Once you understand your ideal client’s pain or pleasure points, it’s easier to plan your content around this by providing the solution they need.

I created a Google sheet with a breakdown of my yearly, quarterly, monthly and weekly goals and marketing strategy so I can focus on each day, knowing I’m always doing something to move the needle and to get me where I need to be.

Content planning can feel overwhelming, but when you break it all down into bite-size pieces, it makes it more manageable and removes all the stress that usually comes with creating content at the last minute.

Yearly Goals

What are your three top goals would like to have achieved in 12 months from now? Do you want to be earning a certain amount? Have a clear number of clients you’d like to have booked or products sold? The more specific you can be, the easier it will be to measure and plan for your goal.

Quarterly Goals

Splitting the year into 3 month periods gives you enough time to reach your goals without getting too overwhelmed. You want to map out your goals and the associated actions required in the next 90 days. If you know that you have something launching at the beginning of the next quarter, then you will want to include your action steps in the previous quarter.

Monthly & Weekly Goals

Your monthly content calendar allows you to plan your topics for the month.

I break this into 4 sections with each week splitting up each area I use to market my business; i.e. Instagram, Pinterest, blogging etc. For each week, I write in my area of focus to keep me on track to hit my monthly and quarterly goals.

Don’t let this task overwhelm you. Set aside a whole day to get clear on your goals and spend some time breaking them down. Once this is in place, it makes the rest of your life so much easier.

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Instagram Content Planning

I use Planoly to schedule my Instagram posts and stories. From switching over from another platform, this has been a complete game changer!

I can auto-schedule my posts, and it even includes my hashtags in the first comments. Planoly is so user friendly and you can easily drag and drop images to plan out your grid.

I usually have 60-70 images organised in the app. That’s 10 weeks/3 months of posts planned, ahead of time!

By doing this, you remove the panic of not having anything to post, scrambling through your photo albums with nothing suitable and no strategy behind the post.

Having a library of images gives you lots of variety to plan your grid, so it looks evenly balanced.

You want to make sure your brand colours weave throughout your feed to provide a cohesive look. I also recommend using images with negative space (space around a subject) to break up busier images.

In doing so, your giving your viewer the brain space to take in each picture, without feeling overwhelmed.

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Pinterest Content Planning

For scheduling Pinterest, I use Tailwind, and like Planoly, this has made a big impact on my growth how to plan months of content. I grew my monthly unique visitors from 7k to 450k within just a few months.

It actually didn’t take a whole lot of work, and I’ve seen a significant increase in the click-through rate to my website.

It’s essential to create your own pins as Pinterest now favours fresh/new content. I make pins using Canva and upload these to Tailwind and assign to the appropriate boards.

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Blogging

I never used to like writing. It’s never come naturally to me, and being a perfectionist is not ideal! If I wasn’t happy with what I had written, the post simply wasn’t published.

At the beginning of 2020, I decided I needed to get out of my own way and just write, no matter how terrible I thought it was. Done is better than perfect. I’ll say that again, done is better than perfect!

I use Grammarly when I write my posts to ensure I haven’t made any silly errors. Sure there are probably the odd few, but I feel more confident in publishing what I write.

By writing a blog post, it creates my long-form content which can be broken down into emails, captions and stories.

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Time Management

Marketing can feel like a full-time job but doesn’t have to be. I find batching content the most practical way to save time without losing my mind.

Once a week, usually a Sunday afternoon, I organise my posts, design my pins and schedule them both in Planoly and Tailwind.

I spend the first hour every morning to write a post for my blog. By breaking it up into smaller chunks, it means I have 5 hours of writing time. As writing isn’t my strongest area, I find that this doesn’t overwhelm me and I have time to go back and edit.

Shooting Content

Creating content can be the most time consuming aspect of it all. I highly recommend booking out a day or two every month to focus on shooting or curating content.

You can either go out by yourself, take a friend or book a professional photographer. I highly recommend shooting every month or two so you have enough content.

Doing this will mean you have a library of images to go to when planning and scheduling your content saving you a whole load of stress.

If you plan ahead, it gives you time to think about what kind of images you will need in the upcoming months so all your content will attract your ideal client.

Booking A Content Shoot

Now you know how to plan months worth of content for social media, it’s time to schedule some time to create a marketing strategy and set aside some time to create your content. 

To book your content shoot, check out my personal branding and and product photography packages or send me an email by clicking on the button below.

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How To Tell Your Brand Story with Visual Content

The Art Of Visual Storytelling

The secret to influence and persuasion is storytelling. It has the power to inspire, delight, touch, challenge, and motivate.

As humans, we are experience-seeking, storytelling machines. They’re all around us. The series we watch, news articles we read, and conversations we have—we expect them to form the bases of our relationships.

On average, gossip and personal stories make up 65% of our conversations.

When you meet with a friend, usually the first thing you ask is “What are you doing? What’s new? What have you been up to?”

But what does telling stories have to do with creating content? Everything.

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Brands that tell their stories with visual content harness the power of consistency.

Visual content is not just about best formats and tactics for direct response ads. It’s also about telling your brand story so well that it sticks with your audience.

Most well-known brands have mastered the skill for telling stories by harnessing the power of visual language. 

Burberry is an excellent example of how they used visuals to tell the story of their brand.

Each element was perfectly put together with the overarching identity and voice of the brand.

A story worth telling

It’s not enough to only sell a product. You have to make people feel something. Move them to action. 

Your brand needs to tell a story that sparks inspiration or fuels emotions. What do your stories tell? 

When we share stories with our customers, we share our value and offer an experience. It helps to solidify an emotional connection that makes you untouchable by your competition.

So how can your brand be more than a product? How you influence someone’s life?

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The Storytelling Framework

Brand stories are a brilliant way for you to build a unique connection with your audience. I’ve created an exercise to help you develop your storytelling. 

Grab a notebook, a pen and start answering these questions. Don’t think too much about what your writing about. You’ll find, the more you write; the more ideas will come to mind. 

Who are you?

What are your personal values, and how do these translate to your brand?

How did your company come to exist? What is your purpose? If you have a team, what kind of people work alongside you?

People often establish deep relationships with brands whose values they identify with.

What do you do? 

What is your product or service? How do you stand out from your competition? What makes you unique?

When people see the role your brand plays in someone’s life, it is easier for them to imagine how you can also influence their life.

Who do you do it for?

Who is your ideal client or target market? In what way does your product solve a problem or pain point? How do your customers feel when they work with you or receive your product? Remember, you can use reviews and testimonials as powerful storytelling content. 

Customers need a solution to their pain point. If you solve their problem and see value in what you sell, they will buy.

Why do you do what you do?

How does your product or service impact you? What is your larger goal? What made you want to offer the products and services it does? What are the benefits to your customer?

People tend to establish deep relationships with brands whose values they identify with.

How do you do what you do? 

How do you create your product or service? How is it delivered? Show your day to day processes so your audience can understand and appreciate the time and care that goes into the production process.

Where are you headed?

What do you want to do next? How has your product or service evolved? How will it evolve in the future? Has your brand values or ethos changed? If so, how has this impacted your customers?

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What’s Your Brand Story?

Once you have your answers, go back through and see if there are any stories that you could weave into your content.

A good story will transform your audience in some way. It takes your audience on a journey to make them feel something new.

It’s about how we relate to our customers and to what we are creating.

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A picture is worth a thousand words.

Photographs have the ability to:

  • Grab Attention: By including a press release, article in a magazine, or blog post, it will grab the reader’s attention much effectively than a block of text. This may encourage more people reading the article that accompanies the image.

  • Tell a story: We have all seen that one image that makes us pause and think. Perhaps it also spoke to your imagination and made you experience the story.

  • Quickly convey a message: People often skim through articles without taking it all in. A photograph is a great way to convey your message quickly to an audience without them reading through a lot of text.

  • Be shared. Images can be easily shared, which means your story will be seen by a larger audience and may boost your following.
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Photography communicates so much about us as business owners. It’s amazing to share a representation of yourself, your light, your personal brand in a way that totally delights you and connects with your ideal clients.

Finding clarity in yourself, your business and how you’re moving forward helps you to receive the most from your personal branding shoot, and helps to plan a session that’s truly in alignment with your brand.

Before a photoshoot, I ask similar questions to find out more about my client and their business. This helps me to plan locations, outfits and props.

Everything is mapped out beforehand, so there is a purpose for each photo and how this will convey your brand message.

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What to wear for your personal branding photoshoot

The complete guide on what to wear for your headshot and personal branding photoshoot. Planning and styling tips to help you get the best out of your shoot.

So, you have taken the plunge and booked your headshot or personal branding photoshoot. Then the panic hits and you have no idea what to wear, or what to expect!

Preparation is key to create your dream branding photoshoot.

As an entrepreneur, every single detail in your photos matters. The way you come across in your brand photography will affect your potential client’s decision to book or hire you.

I have created this guide to help you get the best out of your brand shoot. It will also help you to plan your photoshoot to fit your brand’s visual identity to attract your ideal clients.

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How to create an editorial look?

When you flick through a high fashion magazine, you’ll find amazing editorial spreads that perfectly merge the worlds of art and commerce. 

They often take you to a fantastical world, displaying new collections and accessories in a manner that will (hopefully) encourage you to purchase them. 

These shots look so effortless. It’s almost as if the photographer had stumbled upon this moment and captured it in an instant. In reality, however, this is not the case at all. 

A lot of time planning, styling, lighting and posing go into photographing a personal branding photoshoot. 

If you want your brand photos to look more editorial, think about the look you want to achieve and the story you want to tell.
 

We’ll start by conceptualising your idea by creating a mood board on Pinterest – if you haven’t got a Pinterest board yet, get one! I promise you’ll love it! 

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What is the purpose of your personal branding session?

Think about the purpose of your headshots and personal branding photoshoot and the mood you want to convey as a business owner.

I recommend selecting colours and styles that suit your branding.

Fit your theme first and then begin looking at the colour palette of the outfit to determine where you want to be photographed, i.e. studio backdrop, office, countryside, cityscape, etc.

The colours must weave throughout your brand photos, to give it a more cohesive and visually harmonious look.

Once this has been established, you can start looking at the smaller details to “add life” to your images to make it feel more realistic rather than staged.

You can do this by bringing props that relate to your business, i.e. laptop, phone, notebook, pen.

Before your shoot, you will receive a branding questionnaire that will need to fill out. This will help us to plan a session that’s truly in alignment with your brand.

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What to wear for your personal branding photoshoot?


Wear Your Brand Colours

The purpose of your brand photos is to use them in your business and to support your brand image.

You might want to use your pictures on your website and other marketing materials, so always keep your brand colours in mind when choosing your wardrobe. 

Don’t wear colours that are entirely off-brand as they may end up clashing with the other visual elements of your branding.

For example, don’t wear a hot pink blazer if your colour palette is soft blues and greens.

Wear Outfits That Suit Your Brand Style

Are your modern and minimal and natural and lively? Try to pick outfits that suit your brand personality. I’ve created a brand personality quiz to determine your visual style. Your result will include a personalised style guide so you will know what to wear for your personal branding photoshoot.

Look Polished and Professional

Think about your brand image. Don’t wear clothing that is old, worn-out or wrinkled.

Stretched out outfits that have faded in colour just don’t photograph well. It also does convey the professional message you might be going for.

If you are really stuck, and nothing in your wardrobe is suitable to wear, then look on the bright side – it’s a brilliant excuse to go shopping! 

Styling tips for your personal brand photoshoot

Wear Clothes That Fit Well

There’s nothing worse than ill-fitting clothing to ruin your professional image. Any outfits you choose should be properly fitted, look professional and complement your figure. Likewise, avoid wearing anything that’s either very loose and slouchy or skin tight and uncomfortable.

Wear Heels

Unless you’re a flats girl through and through, I always recommend wearing heels to elongate your legs and body. They create a long, lean line which is extremely flattering to most figures. Nude or black heels are an excellent choice as they are as so versatile or choose a pair that matches your outfit.

Accessorise Your Outfit

Jewellery can really elevate an outfit to the next level, making you look even more stylish and polished than your regular day-to-day look. Just remember that less is more. So limit the focal point to one area and keep the number of pieces you wear to a minimum. For example, don’t wear big earrings together with a big necklace; just choose one and let it shine!

Underwear

Remember to bring a strapless bra and nude-coloured undergarments. A nude vest is excellent if you need to change on location as you can slip a new outfit over the top.

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How to plan your personal branding session?

Get Organised

Think about what to wear for your personal branding photoshoot. Plan and organise the outfits and accessories you will be bringing. Try on each outfit, including underwear and jewellery, to make sure everything fits and that everything is clean and ironed.

Shop & Return

If you need to, you can buy outfits from the high street or online and return after your shoot. Please be aware that it is your responsibility to make sure they are in returnable condition.

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“I’m Not Photogenic.”

Lastly, I wanted to bring up one last point. Almost everyone I photograph say they’re “not photogenic“. My clients will find every flaw and imperfection they think they have. 

Being in front of the camera can bring forth every insecurity and every fear you may have. 

It is my job as your branding photographer to let you know that I am in complete control of your personal branding session.

I will direct every move from how your legs are positioned to where your hands are. I have it covered. I’ll keep an eye on how you’re moving your hips and shoulders, chin and smile. 

I won’t load you with compliments to counter your body fear. I will listen to your insecurities and discreetly make sure that these things look amazing when I photograph you. 

If there are areas that I have had to compromise on, I will fix this in post-production – and you will NEVER know!

Your personal brand photos will elevate your business, and give you the edge over your competitors.


All you need to do is follow this guide so you feel your best and so I can create the most beautiful personal branding photographs you’ve ever had.

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Why is personal branding photography important?

Personal branding photography is a collection of professional brand photographs for entrepreneurs and business owners.

They effectively tell your story, reflect your brand and builds trust with your audience.

If you have an online presence, i.e. Instagram, Facebook, YouTubeTwitter or LinkedIn, you have a personal brand, and you must make the right first impression.


Your personal branding photography is your visual voice. It’s how your brand looks, feels, and speaks to people.

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What’s your brand stand?

Once you pinpoint which your ideal client is, you can dig deep into who they are, their pain-points and how you can connect with them. 

I used to be clueless about how to “be seen” and build a strong digital image of my business. When I was starting out, I thought it would be enough to just throw up a website with some details about my services.

Well, I put that website up, and you know what happened? 

Yep, not much! It sat there on the internet for a long, long time without getting me any results. No traffic, no inquiries, no clients, no joy.

This was the problem: My website was very pretty, and it was packed with info about my work, but nowhere was I expressing why it mattered to a potential client.

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Benefits of personal branding photography

  1. First impressions count. Nothing is more important than a first impression. Your sense of competence, professionalism and demeanour is a large part of a potential client’s decision to do business with you. Your branding photos tell your brand story the way you want it to tell it.
  2. Show your personality. Your professional branding images showcase your unique personality. You can use them a variety of ways throughout your website, social media and marketing efforts.
  3. Builds trust and credibility. By showing your potential clients your brand story and what makes you unique, your audience will feel like they know and trust you.
  4. Creates a connection with your clients. It’s a way to connect with your audience, show your personality and stand out from your competition. It allows you to create an experience that encourages your followers to engage with you.
  5. It’s more than just a headshot. Your personal brand images help to visually show your creative process. You could also show your workspace and what it would be like to work with you.
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You are your brand

Whether you have a product or service-based business, you are the brand. You created this business based on what you love doing and what you care about. So if you’re not showing up as the face of your brand, you’re seriously hurting your small business. 

Do you want your professional brand to come across as cold, lifeless with one monotone voice? Of course not! 

By making sure that you’re posting photos and videos of yourself is an important step in solidifying a personality-infused brand.

It may feel strange at first, particularly if you’re not used to jumping in front of the camera, but the more you do it, the more comfortable you will feel.

Your personal branding photographs isn’t about what you look like or what kind of house you live in; it’s about your values and what your brand stands for.

They will help to familiarise yourself with your audience while building trust and credibility into your small business.

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What’s your brand stand?

You’re giving your them the opportunity to get to know you, what you stand for and what it would be like to work with you.

If people feel as though they know like and trust you, they’re 10 times more likely to buy into what you’re offering and choose you over anyone else.

As a branding expert and photographer, I have teamed up with Jessica Munro, to offer you a complete service from brand strategy, design and photography.

Not only can you have a professionally designed logo and website, but you’ll get a library of beautiful branded images too.

To begin creating your compelling brand that really represents you, your personality and your business, download my free branding workbook.

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Triple your Instagram engagement with your brand photos

Trust me; I get the fact you probably don’t like having your photograph taken. If I’m honest, I would rather pull my teeth out!

I used to be painfully shy getting in front of the camera so I would do anything to avoid it. It wasn’t until I start showing my face on my website and social media profiles that I started to get a lot more engagement in my posts. 

As a business owner, I have found that when I post images of myself on social media platforms, I get almost triple, the amount of engagement on my posts.

Once I figured out that my audience just wanted to get to know me more, everything changed, and everything got so much easier. 

It’s all about finding the right photographer, who will guide you through the whole process.

They should help you find the right locations, talk through your outfit choices and guide you through each pose, so you feel more relaxed in front of the camera.

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Share the behind the scenes of your small business

You can use your personal branding photography to reveal the behind the scenes of your business. Show your audience what it would be like for them to work with you. 

If you run a service-based business, you can show each process of your business and walk them through each stage so they would know what to expect if they booked in with you. 

If you have a product-based business, you could show how you make your product and why it is different from other similar products or brands on the market.

People still buy from people, so give your brand a face and connect with your customers. 

You’ll give more credibility to your brand, and your audience will feel like they are buying from a real person rather than a faceless brand.

Find out more ways to use your personal branding photography in your small business.

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Empower your brand with stylish and purposeful branding photos.

If I could only give one tip on how to create a successful small business, it would be to take a few hours to really think about what it is you do, what value you can offer and pinpoint your ideal client. 

My free branding workbook will help you get clear on your brand personality and how you want to visually tell your story. 

I’ve broken each stage into small sections so it should be easy to work through and you can dip in and out depending on what you need for your business. 

Getting crystal clear on what you can offer and who your dream client is will help you to create content that is truly aligned to your brand and attract your ideal clients.

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What does a personal branding photoshoot include?

If you decide to book a personal branding session with me, your branding shoot will include a brand identity consultation, wardrobe styling, location planning, posing and direction.

It also includes a personalised Lightroom preset so you can take and edit your photos that will look consistent with the images I have taken of you. 

I have broken down each part of the branding package, so you know what to expect when you book a brand photoshoot with me.

Brand Photoshoot Packages

  1. Pre-shoot questionnaire. Your personal branding questionnaire will help you get clear on your ideal client, target market, visual identity and branding, so we know what kind of images will attract your dream customers.
  2. Concept & style consultation. Before your branding shoot, together, we’ll create a Pinterest mood board of ideas to help us visualise and plan your photoshoot.
  3. Personal branding style guide. You’ll receive a PDF personal style guide to help you plan and prepare for your shoot. 
  4. Photoshoot. I can photograph you at my photography studio in Bedfordshire or a location of your choice. I’ll guide you throughout the entire shoot along with posing and direction, so you don’t need to worry about anything.
  5. Online gallery. Your images will be uploaded to a private online gallery for you to view your brand photos.
  6. Download your images. Your brand images will be provided in both print and website and social formats, so they are ready to use immediately. I will send you a WeTransfer link so you can download your personal brand photos straight to your phone or computer.
  7. Personalised Lightroom preset. You’ll also receive a personalised preset that will allow you to take your own photos and apply the preset so your images will look consistent throughout your brand.
  8. Optional extras. If you need a hair & makeup artist, location or prop hire, please get in touch. 
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Personal branding pricing and packages

I have created two branding packages to give you flexibility depending on how much time you have and what your budget can allow for. 

My personal brand photography packages start at £650. This includes everything from brand strategy, concept and styling, location planning, a visual mood board, a pdf personal style guide, brand photoshoot.

After your photoshoot, you will receive your online viewing gallery, your fully edited digital images as well as a personalised Lightroom preset so you can take your own photos that will look consistent with your brand photos.

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Ready to book your personal branding photography session?

Curious to find out more about working together, or ready to book in your branding shoot? Apply for your personal branding clarity call, or email me at kate@katesharp.co.uk.

Once you’re booked, I’ll send you my branding questionnaire, and we’ll schedule a visual identity and branding strategy session.

This will help you get clear on your ideal client and what kind of brand statement you want to make.

I’ll bring my branding expertise to the table so we can plan a shoot that will capture your personal style and brand message

Once we have a date in mind, we’ll schedule a personal style and wardrobe consultation, so you have all the information and advice on what you need to bring and how to prepare for your photoshoot. 

You can visit my studio based in Bedfordshire, or we can arrange a Skype/phone call. After your consultation, you will take home a personal style guide that is packed full of information. 

It includes useful advice on how to dress for your body shape, colours that will complement your branding, beauty tips and a checklist, so you don’t forget anything. 

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Make the decision to start today.

By now, whether you’re a start-up or a seasoned entrepreneur, you should understand why personal branding photography is so important for your business.

Your brand is something that creates an emotional connection between you, your business and your ideal client.

Your branding images can be the difference between not only looking professional but feeling professional – the secret remedy for success.

Not only will you have a library of images to pull from at any given moment, but it will also save you time and money in the long run.

Because let’s face it, that LinkedIn headshot your Husband took of you sitting by the pool with the cropped out cocktail; probably isn’t making the kind of statement you want.

VIEW BRANDING PACKAGES
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How to modify or adjust your Lightroom preset

You’ve applied your preset, but it’s not quite perfect. Here is a beginners guide to help you edit and adjust your Lightroom preset like a pro.

The overall look is good, but the skin may be a little too orange, or the tone may be just a tad too green.

Don’t worry, this is entirely normal. Within a few clicks, you can adjust and edit your image like a pro, so it looks consistent with the rest of your pictures.

Depending on how/where you have taken your photo, the light and colour may differ from one to another.

For quick tips, click on the link below to take you to my FAQs and troubleshooting tips.

TROUBLESHOOTING TIPS FOR LIGHTROOM PRESETS
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How to adjust your Lightroom Preset

Let’s go right back and start from the very beginning. For those already familiar with exposure, temperature and tint then feel free to move onto the next section.

If you’re thinking, what the heck is temperature then stick around, and I will walk you through each setting so you understand what each slider does and how to adjust your Lightroom Preset like a pro.

Light

Exposure

In my workflow, exposure is the first setting I adjust as it has the most significant impact on my images. The exposure determines how light or dark you want your images to look.

I love bright, light and airy photos, so I always boost my exposure by +0.5 to +1.5. I especially need to use this is if I have taken an image on my phone as they quite often come out a little underexposed (darker) for my style. 

If the image is overexposed (too bright) or you prefer a dark, moodier look to your pictures, you may want to pull down the exposure until the image looks right to you.

Remember there is no right or wrong – stylising your images is entirely personal so go with what looks good to you.

Contrast

Contrast defines areas of lightness or darkness. You will notice if you pull it to the left, the darker areas become lighter and the picture looks flatter. Pull the slider to the right, and you’ll see that the shadows become darker and it makes your image pop. 

Shadows and highlight

Highlights will only concentrate on the lighter areas of your image. Push the highlights up, and it will brighten them, push it down, and it will darken them. 

Shadows do the opposite. Push it up, and it will lighten the darker areas of the image and push it down to darken them. 


To make your image stand out, pull down your highlights and lift your shadows. 

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Colour

To white balance your images, you will want to use temperature and tint. This simply means removing an unrealistic colour, for example, if your image looks too green, red, yellow or blue. 

You may notice that when you take a photo indoors, the image may look more yellow than if you had taken it outside.

This happens when your camera can’t differentiate between white light (sunlight), cooler blue light (cloudy day) and warmer yellow light (lightbulb). 

If your taking images in different light conditions, It’s very difficult to use one preset to make every photo look the same.

Therefore, by adjusting your Lightroom presets using the sliders, it can go a long way in helping you create consistency within your images. 

Temperature 

Temperature helps to control how cool (blue) or warm (yellow) your photo is.

If your image is too warm, push the slider towards the blues and if it’s too cool, move it towards the yellows.

You only need to make the slight adjustment to have a significant impact on your image, so use this slider lightly. 

Tint

Tint, on the other hand, regulates how green or magenta (pink) your image is.

If your image looks green, push the slider towards the magenta and conversely, if your photo is too magenta, move the slider towards the greens. 

Vibrance & Saturation

Vibrance and saturation do a very similar job by either increasing and decreasing the intensity of the colours in your image.

There is, however, a very subtle distinction between the two, in that vibrance increases the intensity of muted colours more than the already saturated colours while working to protect skin tones.

As a portrait photographer – this is a really important distinction!

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HSL (desktop) / Colour Mix (mobile)

If you apply a Lightroom preset and everything is perfect except one colour is too intense, for example, the skin tone is too orange; you can use colour mix to control each colour individually. 

Hue 

The hue slider allows you to adjust the shade within the same base range of a colour. For example, you can adjust the oranges to either red or yellow or change blue to either a cyan/turquoise or purple hue. 

Saturation

Similar to the saturation slider in the colour settings, the saturation makes the colour more or less intense.

The beauty of this slider is that it allows you to control one colour so that if the skin looks too orange you can decrease the saturation/intensity of the colour.

Luminance

Luminance adjusts the brightness of the colour. If you wanted to 


Bonus tip: To make skin look more tanned, push the luminance slider on the oranges to the left or to lighten, slide to the right. 

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Lightroom Presets

I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

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