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Category: How-To
how-to-plan-content-for-social-media

How to plan months of content for social media

Want to know how to plan months of content for social media that won’t overwhelm you? If so, you’re in the right place.

Not that long ago, I used to create content on the fly.

I’d scroll through my photo albums in the desperation to find a suitable image. If and when I saw something, I would sit on the couch at 8pm frantically wracking my brain for something witty or interesting to say.

I didn’t really have a clear idea of who I was speaking to and who my ideal client was. So as you can imagine, by the time I posted my photo onto Instagram by 9pm, all I heard was crickets.

I was too late posting, the image didn’t look consistent with the rest of my grid, I had no idea who I was talking to, and there was no strategy behind my hashtags.

Who else can relate?

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Taking A Break

When lockdown happened, I took a couple of weeks off. No phone calls, no emails and no social media. Not only did I need to come to terms with everything going on in the world, but I also needed time away from my business. 

I wanted to reassess my workflows, my own branding and my marketing strategy. Lockdown was the best thing that could have happened in my life and business at that time. I was on a hamster wheel, keeping myself busy but not getting anywhere. 

The frustrating thing was, I knew what to do, but I never felt I had the time to implement it into my business. I also didn’t appreciate the power of social media when used strategically. When I actually started doing the work, nothing could have prepared me for the growth I saw in my business.

So I wanted to share my journey, in this blog post I will be covering;

  • the steps I took to create a marketing strategy
  • how I plan and schedule my posts
  • how I use my time effectively to batch my content
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How to create a marketing strategy

While this may seem a daunting task, I promise it’s not. Once you understand how to plan months worth of content for social media, it’s an absolute game changer.

I would highly recommend downloading my free branding workbook to get clarity on who your target market is and how you want your brand to be perceived.

Once you understand your ideal client’s pain or pleasure points, it’s easier to plan your content around this by providing the solution they need.

I created a Google sheet with a breakdown of my yearly, quarterly, monthly and weekly goals and marketing strategy so I can focus on each day, knowing I’m always doing something to move the needle and to get me where I need to be.

Content planning can feel overwhelming, but when you break it all down into bite-size pieces, it makes it more manageable and removes all the stress that usually comes with creating content at the last minute.

Yearly Goals

What are your three top goals would like to have achieved in 12 months from now? Do you want to be earning a certain amount? Have a clear number of clients you’d like to have booked or products sold? The more specific you can be, the easier it will be to measure and plan for your goal.

Quarterly Goals

Splitting the year into 3 month periods gives you enough time to reach your goals without getting too overwhelmed. You want to map out your goals and the associated actions required in the next 90 days. If you know that you have something launching at the beginning of the next quarter, then you will want to include your action steps in the previous quarter.

Monthly & Weekly Goals

Your monthly content calendar allows you to plan your topics for the month.

I break this into 4 sections with each week splitting up each area I use to market my business; i.e. Instagram, Pinterest, blogging etc. For each week, I write in my area of focus to keep me on track to hit my monthly and quarterly goals.

Don’t let this task overwhelm you. Set aside a whole day to get clear on your goals and spend some time breaking them down. Once this is in place, it makes the rest of your life so much easier.

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Instagram Content Planning

I use Planoly to schedule my Instagram posts and stories. From switching over from another platform, this has been a complete game changer!

I can auto-schedule my posts, and it even includes my hashtags in the first comments. Planoly is so user friendly and you can easily drag and drop images to plan out your grid.

I usually have 60-70 images organised in the app. That’s 10 weeks/3 months of posts planned, ahead of time!

By doing this, you remove the panic of not having anything to post, scrambling through your photo albums with nothing suitable and no strategy behind the post.

Having a library of images gives you lots of variety to plan your grid, so it looks evenly balanced.

You want to make sure your brand colours weave throughout your feed to provide a cohesive look. I also recommend using images with negative space (space around a subject) to break up busier images.

In doing so, your giving your viewer the brain space to take in each picture, without feeling overwhelmed.

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Pinterest Content Planning

For scheduling Pinterest, I use Tailwind, and like Planoly, this has made a big impact on my growth how to plan months of content. I grew my monthly unique visitors from 7k to 450k within just a few months.

It actually didn’t take a whole lot of work, and I’ve seen a significant increase in the click-through rate to my website.

It’s essential to create your own pins as Pinterest now favours fresh/new content. I make pins using Canva and upload these to Tailwind and assign to the appropriate boards.

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Blogging

I never used to like writing. It’s never come naturally to me, and being a perfectionist is not ideal! If I wasn’t happy with what I had written, the post simply wasn’t published.

At the beginning of 2020, I decided I needed to get out of my own way and just write, no matter how terrible I thought it was. Done is better than perfect. I’ll say that again, done is better than perfect!

I use Grammarly when I write my posts to ensure I haven’t made any silly errors. Sure there are probably the odd few, but I feel more confident in publishing what I write.

By writing a blog post, it creates my long-form content which can be broken down into emails, captions and stories.

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Time Management

Marketing can feel like a full-time job but doesn’t have to be. I find batching content the most practical way to save time without losing my mind.

Once a week, usually a Sunday afternoon, I organise my posts, design my pins and schedule them both in Planoly and Tailwind.

I spend the first hour every morning to write a post for my blog. By breaking it up into smaller chunks, it means I have 5 hours of writing time. As writing isn’t my strongest area, I find that this doesn’t overwhelm me and I have time to go back and edit.

Shooting Content

Creating content can be the most time consuming aspect of it all. I highly recommend booking out a day or two every month to focus on shooting or curating content.

You can either go out by yourself, take a friend or book a professional photographer. I highly recommend shooting every month or two so you have enough content.

Doing this will mean you have a library of images to go to when planning and scheduling your content saving you a whole load of stress.

If you plan ahead, it gives you time to think about what kind of images you will need in the upcoming months so all your content will attract your ideal client.

Booking A Content Shoot

Now you know how to plan months worth of content for social media, it’s time to schedule some time to create a marketing strategy and set aside some time to create your content. 

To book your content shoot, check out my personal branding and and product photography packages or send me an email by clicking on the button below.

Book A Content shoot
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The Ultimate Guide to Flat Lay Photography

Flat lay photography has become one of the biggest trends of the last 5 years. Even if you haven’t heard of the term “flat lay”, you will have most definitely seen them.

Flat lays are meticulously arranged items photographed from above.

They became popular with food and lifestyle bloggers, but they are perfect for any brand whether you are service or product-based business.

The reason I believe flat lays have been, and still are so popular is that psychologically, we find beauty in simplicity.

When items are in perfect alignment, our brain engages a wide range of cognitive, emotion and memory circuits, which leaves you with a feeling of satisfaction.

Flat lay photography have been very popular for shooting product and lifestyle imagery.

The key factor is that they are extraordinarily simple to work with, and the minimalist staging is well suited to modern web design.

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Why I love flat lay photography

I personally love flat lay photography. They are so much fun to create, style and shoot!

The sheer convenience of creating a flat lay shouldn’t be underestimated.

Anyone with a camera, a flat surface and a few props can make a fantastic looking flat lay.

With the rise of independent online brands, this has given start-up and small businesses a leg up in terms of creating content that looks professional and is visually appealing.

So, where to start and how to create the perfect flat lay. Here, I will be revealing all.

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The Flat Lay Photography Formula

Preparation

Like most things in life, the prep work is always the longest part of the process.

Spend some time getting inspiration for your image and source props that complement your product.

Flat lays are a visual story so think about the objects that relate to your hero product and how they relate.

You want to give yourself a number of different options, so make sure you have lots of different props just in case something doesn’t quite work out when you’re shooting.

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Lighting is key! 

Before you start shooting, first you have to consider the light. How are you photographing your flat lay? Are you using natural light or a flash? 

Living in the UK can be an issue as sunlight is not always guaranteed. However, if you have a flash/strobe lights, you can create beautiful light that can be used at any time of the day.

What I really love about flash is it produces a consistent light. When I need to shoot multiple images for a brand, it’s crucial that my pictures all look cohesive with one another. 

The next question is what kind of light are you looking for?

Are you looking for beautiful soft light, or are you looking to create an image with glossy reflections and hard shadows?

How hard or soft your light depends on two main factors:

  • Distance. The closer the light source, the softer it becomes.
  • Size of the light source. The larger the source, the softer it becomes.

Soft Light

Soft light wraps around objects, creating beautifully diffused shadows with feathered edges.

Think about the sunlight on an overcast day. The clouds act as a giant softbox, bouncing and spreading the light, so there are barely any shadows.

Soft lighting creates a beautiful ethereal look to your images, which is relaxing to the eye.

Hard Light

Hard light cast crisp, well-defined shadows and glossy reflections. If a hard light source hits a textured surface at an angle, it will accentuate all the details in an object, giving a 3D-appearance.

You might want to use hard light if you’re going to cast reflections of liquid in a glass, create crisp leaf shadows or provide a glossy look to your products.

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Aspect Ratio

Aspect ratio, otherwise known as crop ratio, is a proportional relationship between an image’s width and height.

In simple terms, it describes an image’s shape. Usually, aspect ratios are written as a formula of width to height, i.e. 3:2, 4:3. For example, a square image has an aspect ratio of 1:1, since the height and width are the same.

Depending on how you want to use the image, i.e. Instagram, web banner, you need to shoot accordingly. It’s essential to know how the image will be cropped before you begin shooting. 

For example, if you’re shooting a square image for Instagram, you know you need to make sure that all your props fit within the square, so nothing important gets cropped out at the end.

You may find that you can take one shot that will work in a variety of different aspect ratios, but it’s always useful to have the back of your mind.

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Composition

The composition is a crucial factor when creating a stunning flat lay.

I always begin by playing the hero product down first and then add in objects one by one to see how each item affects the overall image.

Doing it this way gives you more control over how the picture comes together.

Depending on your objects, you can arrange them in a straight line, grid, follow the rule of thirds.

Unless you are creating symmetry, stick with odd numbers in your composition. Odd numbers of objects create visual interest.

Rather than placing all of your objects in the centre of the shot with a border of negative space surrounding them, I love arranging props so that they overflow out of the frame.

Doing so creates intrigue and encourages you to feel as though you see a snippet of a larger scene, engaging the viewer’s imagination to think beyond the frame.

Remember to allow space between each object to keep, so the image doesn’t look cluttered.

You can create balance by using small objects with larger objects and using similar colours on both sides of the picture.

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Text/Graphics 

If you want to add text or graphics in post-production, remember to leave some space. 

This is especially useful if you are looking to create an ad. You could add your logo or branding. If you’re going for an inspiration look, you could use a quote. 

I always use Canva to add text to my images.

Colour Scheme 

I believe less is always more with colour. By sticking to no more than three colours or using a variety of tones from only one colour, you’ll make images that really catch the eye.

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Layering

Layering is a great way to add depth to your frame if it’s looking flat. You can create depth by stacking different sized objects such as books, plates, trays etc. and placing your main subject on top.

For even more depth, you could add in a piece of material such as cloth, towel or scarf to create added depth and texture.

Props

I always recommend using props to compliment your product, business or brand.

For example, if you are selling a beauty product, you may want to think about the ingredients in the product.

The other option is to use props that you would associate with the product. If you were shooting a body scrub, you might want to include a body brush and a moisturiser, for example.

When I photographed pigments for the cosmetic company, Shades of London, I used makeup brushes around the product.

Whether you are running short on some prop ideas, these 101 flat lay props will seriously help you to up your flat lay photography game in no time. 

  1. Notebook
  2. Pen
  3. Laptop
  4. Keyboard
  5. Mouse
  6. Phone
  7. Books
  8. Quotes
  9. Gift Box
  10. Calendar
  11. Printable Lists
  12. Photo Prints
  13. Scrabble Letters
  14. Clock
  15. Glitter
  16. Paint
  17. Pens/Pencils
  18. String
  19. Frames
  20. Scissors
  21. Planner
  22. Magazines
  23. Candles
  24. Camera
  25. Tray
  26. Confetti
  27. Fold back clips
  28. Newspaper
  29. Ornaments
  30. Ribbon
  31. Paper Clips
  32. Postcards
  33. Magnifying Glass
  34. Map
  35. Passport
  36. Globe
  37. Compass
  38. Sunglasses
  39. Business Cards
  40. Leaflets
  41. Brochures
  42. Fresh flowers
  43. Petals
  44. Greenery
  45. Tea/Coffee
  46. Teapot
  47. Teacups
  48. Coffee Mug
  49. Water Bottle
  50. Soft Drink
  51. Straws
  52. Cakes
  53. Sweets
  54. Coconut
  55. Macrons
  56. Doughnuts
  57. Fruit
  58. Eggs
  59. Coffee Beans
  60. Honey Drizzler
  61. Wooden Tea Spoon
  62. Spices
  63. Vegetables
  64. Chopping Board
  65. Spices
  66. Kitchen Utensils
  67. Chocolate
  68. Hand Bag
  69. Shopping Bag
  70. Hat
  71. Suncream
  72. Moisturiser
  73. Natural Sponge
  74. Flannel
  75. Soap
  76. Body Scrub
  77. Perfume
  78. Nail Varnish
  79. Makeup Brushes
  80. Lipstick
  81. Foundation
  82. Bronzer
  83. Eye Shadow Palette
  84. False Lashes
  85. Eyelash Curlers
  86. Makeup Bag
  87. Hair Brush
  88. Straighteners
  89. Curling Wand
  90. Fake tan
  91. Rings
  92. Bracelets
  93. Earrings
  94. Necklace
  95. Watch
  96. Shoes
  97. Dresses
  98. Tops
  99. Trousers
  100. Jumpers
  101. Knitwear

 

Having a prop box drawer with some of the essential props is a great way to gain inspiration, and you’ll probably find that you already have a good majority of the things on this list too!

For props I don’t already have, I tend to check out Amazon for interesting props and accessories. 

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How to create a personal brand for your coaching business

If you have a coaching business, it’s so important to nail your personal brand to convince your clients you’re the best fit for them. 

With so many businesses being online, it’s easy to be a faceless brand. When the product you sell is yourself – your knowledge and advice – you need to show your audience who you are and what you look like.

It’s not about how cool you look, or whether you look like a supermodel in your pictures. It’s about coming across in the right way that resonates with your clients. What would it be like for them to work with you? 

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Top tips to build your personal brand for your coaching business.

By showing images of yourself, you’re humanising your brand and building trust with your clients. I’ve put together a few tips you can start using to build trust and communicate the most authentic version of you.

1. Be yourself.

Allow your prospective clients to get to know you as a person. You can showcase your personality.

What makes you unique? What sets you apart from your competition? Think about when you hire service-based business in your own life.

You’ll notice that very often, their interests, stories and personalities were a big factor. It’s not always about selling a better product or service. So remember, people may choose you, just because they like you. 

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2. What are you passionate about?

If you have set up your own coaching business, you’re probably excited about what you do. If you’re not, then maybe it’s time to reconsider.

So don’t just share information about your coaching business. Share what inspires you as a business owner.

How did you start? Why do you love what you do? That passion can encourage your potential customers too.

When you let your passion shine through, people can’t help but be drawn to it. 

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3. Own your imperfections.

Most of us hate being in front of the camera. I get it! I used to HATE being in front of the camera and would do everything possible to avoid it. But it wasn’t until a friend pointed out that my Instagram lacked personality, I thought “I have to get a grip on myself”.


It doesn’t matter if you’re not perfect. In fact, the imperfections are the things that make your images feel more authentic and human.

Having always been behind the camera, it was just a case of being okay with myself. And the more you practice getting on camera, the more comfortable and more natural it becomes. 

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4. Share life behind the scenes.

People are fascinated with how everything works behind the scenes. It gives them exclusivity. Think about your favourite film, do you like hearing the juicy details that went on during filming?

Seeing how they put together the sets and how the directors chose the actors is fascinating and watching all the bloopers is hilarious! Show your potential clients how you work or introduce them to your team.

Talk about your daily routine, or what success looks like to you. How does your coaching business differ from others already out there?

5. Set the scene.

Where you shoot your images is as important as your caption. I always encourage my clients to shoot in places that depict their brand. What story do you want to tell? How can you showcase your personal brand for your coaching business. 

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It’s time to start showing up

Quite simply, you need to be showing up everywhere. And if you haven’t already started, now is a perfect time. 

Over the last year, I have photographed Naomi White, PR coach and consultant, a few times for her personal brand and social media imagery.

I see a lot of coaches and entrepreneurs struggling to create a consistent feed on Instagram. More often than not, this is because they don’t have a brand. Having your very own brand identity with your own colour palette is what will help you create that consistency on your feed.

Naomi has a very soft brand colour palette with beautiful pinks and greys. So we found cafe’s, houses, doors and garages with those colours to complement her outfits.

I’ve screenshot Naomi’s Instagram feed and her website, and you can see when everything is combined, it creates a consistent look which is pleasing to the eye. 

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Where to shoot your personal branding session

Notting Hill is always the perfect place to shoot! And it’s the ideal place for many reasons. No matter how many times I shoot around there, each time is different. There are always hidden gems to discover, and the changing seasons give a different look every time I go.

Spring has always been a favourite of mine. The beautiful cherry blossom or purple wisteria against a backdrop of bright white houses is a dream to shoot.

It’s also brilliant as there are so many varying colours that no matter what your brand colours are, they will probably be a house or a door painted with those exact colours.

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“I got in touch with Kate to shoot imagery for my brand and website, three shoots later I wouldn’t go anywhere else!

Kate is personable, professional and makes you feel so relaxed during the shoot that the end result is just what you’re looking for.

Kate’s thorough process, getting to know you and your brand ensures she captures every shot and the follow-up service to getting your imagery takes no time at all. I wouldn’t hesitate to recommend Kate to everyone I know”.

NAOMI WHITE – PR COACH & CONSULTANT

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Excited to get started?

Book your free creative call! We’ll get clear on your ideal client, visual identity and branding so we can start planning your photoshoot.

Book Creative Call
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Troubleshooting tips for Lightroom Presets

Depending on how you have taken your image, you may find that a Lightroom preset isn’t quite right or doesn’t look how it’s intended to.

If one image is cooler (blue-toned) and another is warmer (yellow-toned), then applying one preset will never create the same look on both photos.

The good news, however, is that Lightroom presets, unlike filters, are very easy to tweak.

The beauty of presets is that they allow you to adjust each setting so you can simply warm-up or cool down your image. You can desaturate specific colours or amend how light or dark your picture looks.

This is useful when you are trying to apply the same preset to make two images look similar in style.


I’ve taken your most asked questions
 to walk you through some of the most common issues so you can make your images shine.

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How do I make my image brighter?
Increase the exposure.
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 

How do I make my images darker?
Decrease the exposure. 
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure 
*You can also use shadow and highlights to darken the lighter areas by decreasing both the highlights and shadows. 

My pictures look orange or warm.
Push the temperature slider to the blues. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature


How do I get rid of the blue tinge in my photos?
Push the temperature slider to the yellows. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 

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My pictures are coming out green?
Push the tint slider to the pinks/magentas.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are pink-tinted in my photos.
Push the tint slider to the greens.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are green-tinted in my photos.
Push the tint slider to the pinks/magentas. 
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint


My image is too contrasty or looks too heavily edited.
Reduce the contrast. If that’s not enough, light the shadows and the blacks. 
Lightroom Desktop > Develop Mode > Basic Settings > Contrast
Lightroom Mobile > Light > Contrast

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Why does my skin look orange in pictures?
Your white balance is slightly off. Reduce the orange saturation. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Saturation
Lightroom Mobile > Colour > Mix > Orange > Saturation 

How can I make my skin looker darker or more tanned in Lightroom?
Decrease the luminance in the oranges. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Luminance
Lightroom Mobile > Colour > Mix > Orange > Luminance
*You may also want to decrease the luminance on the reds if the lips/cheeks look too pale. 

How do I reduce the neon green in grass or trees? 
Desaturate the greens and yellows.
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Green > Saturation
Lightroom Mobile > Colour > Mix > Green > Saturation
*If it’s still bright, reduce the saturation of the yellows too, but be careful not to desaturate too much, especially if you have blonde hair! 

My image is too hazy because of sun flare (shooting into the sun).
Increase the dehaze slider.
Lightroom Desktop > Develop Mode > Basic Settings > Dehaze
Lightroom Mobile > Effects > Dehaze

Check out my post on how to edit and adjust your Lightroom presets for more advanced tips.

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I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

SHOP PRESETS
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How to modify or adjust your Lightroom preset

You’ve applied your preset, but it’s not quite perfect. Here is a beginners guide to help you edit and adjust your Lightroom preset like a pro.

The overall look is good, but the skin may be a little too orange, or the tone may be just a tad too green.

Don’t worry, this is entirely normal. Within a few clicks, you can adjust and edit your image like a pro, so it looks consistent with the rest of your pictures.

Depending on how/where you have taken your photo, the light and colour may differ from one to another.

For quick tips, click on the link below to take you to my FAQs and troubleshooting tips.

TROUBLESHOOTING TIPS FOR LIGHTROOM PRESETS
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How to adjust your Lightroom Preset

Let’s go right back and start from the very beginning. For those already familiar with exposure, temperature and tint then feel free to move onto the next section.

If you’re thinking, what the heck is temperature then stick around, and I will walk you through each setting so you understand what each slider does and how to adjust your Lightroom Preset like a pro.

Light

Exposure

In my workflow, exposure is the first setting I adjust as it has the most significant impact on my images. The exposure determines how light or dark you want your images to look.

I love bright, light and airy photos, so I always boost my exposure by +0.5 to +1.5. I especially need to use this is if I have taken an image on my phone as they quite often come out a little underexposed (darker) for my style. 

If the image is overexposed (too bright) or you prefer a dark, moodier look to your pictures, you may want to pull down the exposure until the image looks right to you.

Remember there is no right or wrong – stylising your images is entirely personal so go with what looks good to you.

Contrast

Contrast defines areas of lightness or darkness. You will notice if you pull it to the left, the darker areas become lighter and the picture looks flatter. Pull the slider to the right, and you’ll see that the shadows become darker and it makes your image pop. 

Shadows and highlight

Highlights will only concentrate on the lighter areas of your image. Push the highlights up, and it will brighten them, push it down, and it will darken them. 

Shadows do the opposite. Push it up, and it will lighten the darker areas of the image and push it down to darken them. 


To make your image stand out, pull down your highlights and lift your shadows. 

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Colour

To white balance your images, you will want to use temperature and tint. This simply means removing an unrealistic colour, for example, if your image looks too green, red, yellow or blue. 

You may notice that when you take a photo indoors, the image may look more yellow than if you had taken it outside.

This happens when your camera can’t differentiate between white light (sunlight), cooler blue light (cloudy day) and warmer yellow light (lightbulb). 

If your taking images in different light conditions, It’s very difficult to use one preset to make every photo look the same.

Therefore, by adjusting your Lightroom presets using the sliders, it can go a long way in helping you create consistency within your images. 

Temperature 

Temperature helps to control how cool (blue) or warm (yellow) your photo is.

If your image is too warm, push the slider towards the blues and if it’s too cool, move it towards the yellows.

You only need to make the slight adjustment to have a significant impact on your image, so use this slider lightly. 

Tint

Tint, on the other hand, regulates how green or magenta (pink) your image is.

If your image looks green, push the slider towards the magenta and conversely, if your photo is too magenta, move the slider towards the greens. 

Vibrance & Saturation

Vibrance and saturation do a very similar job by either increasing and decreasing the intensity of the colours in your image.

There is, however, a very subtle distinction between the two, in that vibrance increases the intensity of muted colours more than the already saturated colours while working to protect skin tones.

As a portrait photographer – this is a really important distinction!

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HSL (desktop) / Colour Mix (mobile)

If you apply a Lightroom preset and everything is perfect except one colour is too intense, for example, the skin tone is too orange; you can use colour mix to control each colour individually. 

Hue 

The hue slider allows you to adjust the shade within the same base range of a colour. For example, you can adjust the oranges to either red or yellow or change blue to either a cyan/turquoise or purple hue. 

Saturation

Similar to the saturation slider in the colour settings, the saturation makes the colour more or less intense.

The beauty of this slider is that it allows you to control one colour so that if the skin looks too orange you can decrease the saturation/intensity of the colour.

Luminance

Luminance adjusts the brightness of the colour. If you wanted to 


Bonus tip: To make skin look more tanned, push the luminance slider on the oranges to the left or to lighten, slide to the right. 

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Lightroom Presets

I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

SHOP PRESETS
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