Personal branding photography is more than just a headshot; they are a collection of images that tell your story or reflect your brand. I love showing behind the scenes, especially on my Instagram stories. You could also shoot “a day in the life of…” so that you always have interesting content to post. I’m sure I’m not the only who panics at 9 pm when I realise I haven’t got anything to post.
Trust me; I get the fact you probably don’t like having your photograph taken. Personally, I would rather pull my teeth out! But over the last couple of years, I have found that when I post images of myself, I get almost triple, the amount of engagement on my posts. It’s all about finding the right photographer, who will guide you through the whole process. They should help you find the right locations, talk through your outfit choices and guide you through each pose, so you feel more relaxed in front of the camera.
Not only will you have a library of images to pull from at any given moment, but it will also save you time and money in the long run. Because let’s face it, that LinkedIn headshot your Husband took of you sitting by the pool with the cropped out cocktail; probably isn’t making the kind of statement you want.
Maximise your investment in personal branding photography by using them throughout all your marketing strategies.
PERSONAL BRANDING PHOTOGRAPHY TIP #1 | ABOUT PAGE
This seems a pretty obvious one, but the number of times I have been to an about page, and there is no image, let alone a professional one, astounds me. Your “About” page is the best way to tell your visitors who you are. It also gives them the confidence that you will be able to solve their particular problem. By adding your photo, you allow them to put a face to your name, so they instantly form a connection with you. The personal touch goes a long way toward building trust and lasting business relationships.
PERSONAL BRANDING PHOTOGRAPHY TIP #2 | THROUGHOUT YOUR WEBSITE
Don’t just limit yourself to only putting pictures of you on your about page. Place images of your throughout your site. These visual cues will cause people to make subliminal connections to you and your brand.
PERSONAL BRANDING PHOTOGRAPHY TIP #3 | EMAILS & NEWSLETTERS
If you have an email list and regularly send out eNewsletters, show images of life behind the scenes. Showing your clients is more effective than merely telling them.
PERSONAL BRANDING PHOTOGRAPHY TIP #4 | SOCIAL MEDIA PROFILES
Your social media platforms are the perfect way to market your personality. It is not about what you look like or where you live, it’s about what you stand for and what people should expect when they see you’ve posted a new piece of content. Your images will help to familiarise yourself with your audience while building trust and credibility into your brand.
PERSONAL BRANDING PHOTOGRAPHY TIP #6 | PRESS RELEASES
When sending press releases, it is essential to help the journalist visualise what the article would look like in a magazine or online. What attracts readers to a story is the visuals, not just the title. Often journalist’s will pick the business by the quality of their imagery. Therefore, it is crucial to include your personal branding photography, especially if you offer a service or you’re the founder of the business.
PERSONAL BRANDING PHOTOGRAPHY TIP #5 | BUSINESS CARDS
The art of building a strong personal brand draws on the concepts of authenticity and uniqueness. If you have ever been to a networking event, you will know that feeling when you get home with a handful of cards, and you can’t remember who was who. By having your headshot on your business card, you will jog their memory by being instantly recognisable.
PERSONAL BRANDING PHOTOGRAPHY TIP #7 | REFRESH YOUR PROFILE IMAGE
Always use the same headshot across all of your social media profiles, email and website. In doing so, you will help prospective clients to recognise you more quickly and add to your credibility.