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Category: Top Tips
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How to plan months of content for social media

Want to know how to plan months of content for social media that won’t overwhelm you? If so, you’re in the right place.

Not that long ago, I used to create content on the fly.

I’d scroll through my photo albums in the desperation to find a suitable image. If and when I saw something, I would sit on the couch at 8pm frantically wracking my brain for something witty or interesting to say.

I didn’t really have a clear idea of who I was speaking to and who my ideal client was. So as you can imagine, by the time I posted my photo onto Instagram by 9pm, all I heard was crickets.

I was too late posting, the image didn’t look consistent with the rest of my grid, I had no idea who I was talking to, and there was no strategy behind my hashtags.

Who else can relate?

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Taking A Break

When lockdown happened, I took a couple of weeks off. No phone calls, no emails and no social media. Not only did I need to come to terms with everything going on in the world, but I also needed time away from my business. 

I wanted to reassess my workflows, my own branding and my marketing strategy. Lockdown was the best thing that could have happened in my life and business at that time. I was on a hamster wheel, keeping myself busy but not getting anywhere. 

The frustrating thing was, I knew what to do, but I never felt I had the time to implement it into my business. I also didn’t appreciate the power of social media when used strategically. When I actually started doing the work, nothing could have prepared me for the growth I saw in my business.

So I wanted to share my journey, in this blog post I will be covering;

  • the steps I took to create a marketing strategy
  • how I plan and schedule my posts
  • how I use my time effectively to batch my content
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How to create a marketing strategy

While this may seem a daunting task, I promise it’s not. Once you understand how to plan months worth of content for social media, it’s an absolute game changer.

I would highly recommend downloading my free branding workbook to get clarity on who your target market is and how you want your brand to be perceived.

Once you understand your ideal client’s pain or pleasure points, it’s easier to plan your content around this by providing the solution they need.

I created a Google sheet with a breakdown of my yearly, quarterly, monthly and weekly goals and marketing strategy so I can focus on each day, knowing I’m always doing something to move the needle and to get me where I need to be.

Content planning can feel overwhelming, but when you break it all down into bite-size pieces, it makes it more manageable and removes all the stress that usually comes with creating content at the last minute.

Yearly Goals

What are your three top goals would like to have achieved in 12 months from now? Do you want to be earning a certain amount? Have a clear number of clients you’d like to have booked or products sold? The more specific you can be, the easier it will be to measure and plan for your goal.

Quarterly Goals

Splitting the year into 3 month periods gives you enough time to reach your goals without getting too overwhelmed. You want to map out your goals and the associated actions required in the next 90 days. If you know that you have something launching at the beginning of the next quarter, then you will want to include your action steps in the previous quarter.

Monthly & Weekly Goals

Your monthly content calendar allows you to plan your topics for the month.

I break this into 4 sections with each week splitting up each area I use to market my business; i.e. Instagram, Pinterest, blogging etc. For each week, I write in my area of focus to keep me on track to hit my monthly and quarterly goals.

Don’t let this task overwhelm you. Set aside a whole day to get clear on your goals and spend some time breaking them down. Once this is in place, it makes the rest of your life so much easier.

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Instagram Content Planning

I use Planoly to schedule my Instagram posts and stories. From switching over from another platform, this has been a complete game changer!

I can auto-schedule my posts, and it even includes my hashtags in the first comments. Planoly is so user friendly and you can easily drag and drop images to plan out your grid.

I usually have 60-70 images organised in the app. That’s 10 weeks/3 months of posts planned, ahead of time!

By doing this, you remove the panic of not having anything to post, scrambling through your photo albums with nothing suitable and no strategy behind the post.

Having a library of images gives you lots of variety to plan your grid, so it looks evenly balanced.

You want to make sure your brand colours weave throughout your feed to provide a cohesive look. I also recommend using images with negative space (space around a subject) to break up busier images.

In doing so, your giving your viewer the brain space to take in each picture, without feeling overwhelmed.

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Pinterest Content Planning

For scheduling Pinterest, I use Tailwind, and like Planoly, this has made a big impact on my growth how to plan months of content. I grew my monthly unique visitors from 7k to 450k within just a few months.

It actually didn’t take a whole lot of work, and I’ve seen a significant increase in the click-through rate to my website.

It’s essential to create your own pins as Pinterest now favours fresh/new content. I make pins using Canva and upload these to Tailwind and assign to the appropriate boards.

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Blogging

I never used to like writing. It’s never come naturally to me, and being a perfectionist is not ideal! If I wasn’t happy with what I had written, the post simply wasn’t published.

At the beginning of 2020, I decided I needed to get out of my own way and just write, no matter how terrible I thought it was. Done is better than perfect. I’ll say that again, done is better than perfect!

I use Grammarly when I write my posts to ensure I haven’t made any silly errors. Sure there are probably the odd few, but I feel more confident in publishing what I write.

By writing a blog post, it creates my long-form content which can be broken down into emails, captions and stories.

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Time Management

Marketing can feel like a full-time job but doesn’t have to be. I find batching content the most practical way to save time without losing my mind.

Once a week, usually a Sunday afternoon, I organise my posts, design my pins and schedule them both in Planoly and Tailwind.

I spend the first hour every morning to write a post for my blog. By breaking it up into smaller chunks, it means I have 5 hours of writing time. As writing isn’t my strongest area, I find that this doesn’t overwhelm me and I have time to go back and edit.

Shooting Content

Creating content can be the most time consuming aspect of it all. I highly recommend booking out a day or two every month to focus on shooting or curating content.

You can either go out by yourself, take a friend or book a professional photographer. I highly recommend shooting every month or two so you have enough content.

Doing this will mean you have a library of images to go to when planning and scheduling your content saving you a whole load of stress.

If you plan ahead, it gives you time to think about what kind of images you will need in the upcoming months so all your content will attract your ideal client.

Booking A Content Shoot

Now you know how to plan months worth of content for social media, it’s time to schedule some time to create a marketing strategy and set aside some time to create your content. 

To book your content shoot, check out my personal branding and and product photography packages or send me an email by clicking on the button below.

Book A Content shoot
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The Ultimate Guide to Flat Lay Photography

Flat lay photography has become one of the biggest trends of the last 5 years. Even if you haven’t heard of the term “flat lay”, you will have most definitely seen them.

Flat lays are meticulously arranged items photographed from above.

They became popular with food and lifestyle bloggers, but they are perfect for any brand whether you are service or product-based business.

The reason I believe flat lays have been, and still are so popular is that psychologically, we find beauty in simplicity.

When items are in perfect alignment, our brain engages a wide range of cognitive, emotion and memory circuits, which leaves you with a feeling of satisfaction.

Flat lay photography have been very popular for shooting product and lifestyle imagery.

The key factor is that they are extraordinarily simple to work with, and the minimalist staging is well suited to modern web design.

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Why I love flat lay photography

I personally love flat lay photography. They are so much fun to create, style and shoot!

The sheer convenience of creating a flat lay shouldn’t be underestimated.

Anyone with a camera, a flat surface and a few props can make a fantastic looking flat lay.

With the rise of independent online brands, this has given start-up and small businesses a leg up in terms of creating content that looks professional and is visually appealing.

So, where to start and how to create the perfect flat lay. Here, I will be revealing all.

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The Flat Lay Photography Formula

Preparation

Like most things in life, the prep work is always the longest part of the process.

Spend some time getting inspiration for your image and source props that complement your product.

Flat lays are a visual story so think about the objects that relate to your hero product and how they relate.

You want to give yourself a number of different options, so make sure you have lots of different props just in case something doesn’t quite work out when you’re shooting.

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Lighting is key! 

Before you start shooting, first you have to consider the light. How are you photographing your flat lay? Are you using natural light or a flash? 

Living in the UK can be an issue as sunlight is not always guaranteed. However, if you have a flash/strobe lights, you can create beautiful light that can be used at any time of the day.

What I really love about flash is it produces a consistent light. When I need to shoot multiple images for a brand, it’s crucial that my pictures all look cohesive with one another. 

The next question is what kind of light are you looking for?

Are you looking for beautiful soft light, or are you looking to create an image with glossy reflections and hard shadows?

How hard or soft your light depends on two main factors:

  • Distance. The closer the light source, the softer it becomes.
  • Size of the light source. The larger the source, the softer it becomes.

Soft Light

Soft light wraps around objects, creating beautifully diffused shadows with feathered edges.

Think about the sunlight on an overcast day. The clouds act as a giant softbox, bouncing and spreading the light, so there are barely any shadows.

Soft lighting creates a beautiful ethereal look to your images, which is relaxing to the eye.

Hard Light

Hard light cast crisp, well-defined shadows and glossy reflections. If a hard light source hits a textured surface at an angle, it will accentuate all the details in an object, giving a 3D-appearance.

You might want to use hard light if you’re going to cast reflections of liquid in a glass, create crisp leaf shadows or provide a glossy look to your products.

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Aspect Ratio

Aspect ratio, otherwise known as crop ratio, is a proportional relationship between an image’s width and height.

In simple terms, it describes an image’s shape. Usually, aspect ratios are written as a formula of width to height, i.e. 3:2, 4:3. For example, a square image has an aspect ratio of 1:1, since the height and width are the same.

Depending on how you want to use the image, i.e. Instagram, web banner, you need to shoot accordingly. It’s essential to know how the image will be cropped before you begin shooting. 

For example, if you’re shooting a square image for Instagram, you know you need to make sure that all your props fit within the square, so nothing important gets cropped out at the end.

You may find that you can take one shot that will work in a variety of different aspect ratios, but it’s always useful to have the back of your mind.

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Composition

The composition is a crucial factor when creating a stunning flat lay.

I always begin by playing the hero product down first and then add in objects one by one to see how each item affects the overall image.

Doing it this way gives you more control over how the picture comes together.

Depending on your objects, you can arrange them in a straight line, grid, follow the rule of thirds.

Unless you are creating symmetry, stick with odd numbers in your composition. Odd numbers of objects create visual interest.

Rather than placing all of your objects in the centre of the shot with a border of negative space surrounding them, I love arranging props so that they overflow out of the frame.

Doing so creates intrigue and encourages you to feel as though you see a snippet of a larger scene, engaging the viewer’s imagination to think beyond the frame.

Remember to allow space between each object to keep, so the image doesn’t look cluttered.

You can create balance by using small objects with larger objects and using similar colours on both sides of the picture.

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Text/Graphics 

If you want to add text or graphics in post-production, remember to leave some space. 

This is especially useful if you are looking to create an ad. You could add your logo or branding. If you’re going for an inspiration look, you could use a quote. 

I always use Canva to add text to my images.

Colour Scheme 

I believe less is always more with colour. By sticking to no more than three colours or using a variety of tones from only one colour, you’ll make images that really catch the eye.

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Layering

Layering is a great way to add depth to your frame if it’s looking flat. You can create depth by stacking different sized objects such as books, plates, trays etc. and placing your main subject on top.

For even more depth, you could add in a piece of material such as cloth, towel or scarf to create added depth and texture.

Props

I always recommend using props to compliment your product, business or brand.

For example, if you are selling a beauty product, you may want to think about the ingredients in the product.

The other option is to use props that you would associate with the product. If you were shooting a body scrub, you might want to include a body brush and a moisturiser, for example.

When I photographed pigments for the cosmetic company, Shades of London, I used makeup brushes around the product.

Whether you are running short on some prop ideas, these 101 flat lay props will seriously help you to up your flat lay photography game in no time. 

  1. Notebook
  2. Pen
  3. Laptop
  4. Keyboard
  5. Mouse
  6. Phone
  7. Books
  8. Quotes
  9. Gift Box
  10. Calendar
  11. Printable Lists
  12. Photo Prints
  13. Scrabble Letters
  14. Clock
  15. Glitter
  16. Paint
  17. Pens/Pencils
  18. String
  19. Frames
  20. Scissors
  21. Planner
  22. Magazines
  23. Candles
  24. Camera
  25. Tray
  26. Confetti
  27. Fold back clips
  28. Newspaper
  29. Ornaments
  30. Ribbon
  31. Paper Clips
  32. Postcards
  33. Magnifying Glass
  34. Map
  35. Passport
  36. Globe
  37. Compass
  38. Sunglasses
  39. Business Cards
  40. Leaflets
  41. Brochures
  42. Fresh flowers
  43. Petals
  44. Greenery
  45. Tea/Coffee
  46. Teapot
  47. Teacups
  48. Coffee Mug
  49. Water Bottle
  50. Soft Drink
  51. Straws
  52. Cakes
  53. Sweets
  54. Coconut
  55. Macrons
  56. Doughnuts
  57. Fruit
  58. Eggs
  59. Coffee Beans
  60. Honey Drizzler
  61. Wooden Tea Spoon
  62. Spices
  63. Vegetables
  64. Chopping Board
  65. Spices
  66. Kitchen Utensils
  67. Chocolate
  68. Hand Bag
  69. Shopping Bag
  70. Hat
  71. Suncream
  72. Moisturiser
  73. Natural Sponge
  74. Flannel
  75. Soap
  76. Body Scrub
  77. Perfume
  78. Nail Varnish
  79. Makeup Brushes
  80. Lipstick
  81. Foundation
  82. Bronzer
  83. Eye Shadow Palette
  84. False Lashes
  85. Eyelash Curlers
  86. Makeup Bag
  87. Hair Brush
  88. Straighteners
  89. Curling Wand
  90. Fake tan
  91. Rings
  92. Bracelets
  93. Earrings
  94. Necklace
  95. Watch
  96. Shoes
  97. Dresses
  98. Tops
  99. Trousers
  100. Jumpers
  101. Knitwear

 

Having a prop box drawer with some of the essential props is a great way to gain inspiration, and you’ll probably find that you already have a good majority of the things on this list too!

For props I don’t already have, I tend to check out Amazon for interesting props and accessories. 

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What to wear for your personal branding photoshoot

The complete guide on what to wear for your headshot and personal branding photoshoot. Planning and styling tips to help you get the best out of your shoot.

So, you have taken the plunge and booked your headshot or personal branding photoshoot. Then the panic hits and you have no idea what to wear, or what to expect!

Preparation is key to create your dream branding photoshoot.

As an entrepreneur, every single detail in your photos matters. The way you come across in your brand photography will affect your potential client’s decision to book or hire you.

I have created this guide to help you get the best out of your brand shoot. It will also help you to plan your photoshoot to fit your brand’s visual identity to attract your ideal clients.

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How to create an editorial look?

When you flick through a high fashion magazine, you’ll find amazing editorial spreads that perfectly merge the worlds of art and commerce. 

They often take you to a fantastical world, displaying new collections and accessories in a manner that will (hopefully) encourage you to purchase them. 

These shots look so effortless. It’s almost as if the photographer had stumbled upon this moment and captured it in an instant. In reality, however, this is not the case at all. 

A lot of time planning, styling, lighting and posing go into photographing a personal branding photoshoot. 

If you want your brand photos to look more editorial, think about the look you want to achieve and the story you want to tell.
 

We’ll start by conceptualising your idea by creating a mood board on Pinterest – if you haven’t got a Pinterest board yet, get one! I promise you’ll love it! 

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What is the purpose of your personal branding session?

Think about the purpose of your headshots and personal branding photoshoot and the mood you want to convey as a business owner.

I recommend selecting colours and styles that suit your branding.

Fit your theme first and then begin looking at the colour palette of the outfit to determine where you want to be photographed, i.e. studio backdrop, office, countryside, cityscape, etc.

The colours must weave throughout your brand photos, to give it a more cohesive and visually harmonious look.

Once this has been established, you can start looking at the smaller details to “add life” to your images to make it feel more realistic rather than staged.

You can do this by bringing props that relate to your business, i.e. laptop, phone, notebook, pen.

Before your shoot, you will receive a branding questionnaire that will need to fill out. This will help us to plan a session that’s truly in alignment with your brand.

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What to wear for your personal branding photoshoot?


Wear Your Brand Colours

The purpose of your brand photos is to use them in your business and to support your brand image.

You might want to use your pictures on your website and other marketing materials, so always keep your brand colours in mind when choosing your wardrobe. 

Don’t wear colours that are entirely off-brand as they may end up clashing with the other visual elements of your branding.

For example, don’t wear a hot pink blazer if your colour palette is soft blues and greens.

Wear Outfits That Suit Your Brand Style

Are your modern and minimal and natural and lively? Try to pick outfits that suit your brand personality. I’ve created a brand personality quiz to determine your visual style. Your result will include a personalised style guide so you will know what to wear for your personal branding photoshoot.

Look Polished and Professional

Think about your brand image. Don’t wear clothing that is old, worn-out or wrinkled.

Stretched out outfits that have faded in colour just don’t photograph well. It also does convey the professional message you might be going for.

If you are really stuck, and nothing in your wardrobe is suitable to wear, then look on the bright side – it’s a brilliant excuse to go shopping! 

Styling tips for your personal brand photoshoot

Wear Clothes That Fit Well

There’s nothing worse than ill-fitting clothing to ruin your professional image. Any outfits you choose should be properly fitted, look professional and complement your figure. Likewise, avoid wearing anything that’s either very loose and slouchy or skin tight and uncomfortable.

Wear Heels

Unless you’re a flats girl through and through, I always recommend wearing heels to elongate your legs and body. They create a long, lean line which is extremely flattering to most figures. Nude or black heels are an excellent choice as they are as so versatile or choose a pair that matches your outfit.

Accessorise Your Outfit

Jewellery can really elevate an outfit to the next level, making you look even more stylish and polished than your regular day-to-day look. Just remember that less is more. So limit the focal point to one area and keep the number of pieces you wear to a minimum. For example, don’t wear big earrings together with a big necklace; just choose one and let it shine!

Underwear

Remember to bring a strapless bra and nude-coloured undergarments. A nude vest is excellent if you need to change on location as you can slip a new outfit over the top.

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How to plan your personal branding session?

Get Organised

Think about what to wear for your personal branding photoshoot. Plan and organise the outfits and accessories you will be bringing. Try on each outfit, including underwear and jewellery, to make sure everything fits and that everything is clean and ironed.

Shop & Return

If you need to, you can buy outfits from the high street or online and return after your shoot. Please be aware that it is your responsibility to make sure they are in returnable condition.

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“I’m Not Photogenic.”

Lastly, I wanted to bring up one last point. Almost everyone I photograph say they’re “not photogenic“. My clients will find every flaw and imperfection they think they have. 

Being in front of the camera can bring forth every insecurity and every fear you may have. 

It is my job as your branding photographer to let you know that I am in complete control of your personal branding session.

I will direct every move from how your legs are positioned to where your hands are. I have it covered. I’ll keep an eye on how you’re moving your hips and shoulders, chin and smile. 

I won’t load you with compliments to counter your body fear. I will listen to your insecurities and discreetly make sure that these things look amazing when I photograph you. 

If there are areas that I have had to compromise on, I will fix this in post-production – and you will NEVER know!

Your personal brand photos will elevate your business, and give you the edge over your competitors.


All you need to do is follow this guide so you feel your best and so I can create the most beautiful personal branding photographs you’ve ever had.

Book Your Personal Branding Photoshoot
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Beauty Product Photography Guide 2020

The complete guide to beauty product photography for entrepreneurs and business owners. Get all the inside scoop on what makes an image convert and all the latest product photography trends in 2020. 

Beauty Product Trends

The beauty and wellness industry has been taking the world by storm. Furthermore, the UK is among the three leading cosmetic consumers in Western Europe, reaching a market value of £9.6 billion.

Here are some of the five biggest trends we have seen in 2020 so far:

Clean Beauty

We’ve seen considerable shifts in clean beauty. Skincare and cosmetic products are going green. Sustainable packaging and products was a key trend in 2019, but demand for full transparency is the key theme for 2020.

From the ingredients to the packaging, if sustainability isn’t at the forefront of your marketing, you may well get left behind.

Heath & Beauty Fusion

The health and beauty worlds are merging, and with the rise of vegan beauty and the CBD market, it’s going to be bigger than ever.

Hyper Personalisation

It’s not just the packaging that you can now personalise. Advancements in beauty technology now customise products. Swabs can test for DNA and bacterial analysis to advise customers on which products will be most suited to their genetic makeup.

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Indie-Brands

The rise of indie brands is challenging big corporations by creating tailored solutions to unique problems identified by their consumers.

Independent beauty brands are encouraging more creativity and entrepreneurship in the industry.

Direct To Consumer

With the decline of major retailers, independent beauty brands have a huge opportunity to take advantage of their ability to sell directly to their consumers.

Indie brands with strong branding, clear messaging, and modern strategies will pave the way for the direct-to-consumer beauty brands of the future.

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What is beauty product photography?

Beauty product photography is a type of commercial photography specialising in cosmetic, skincare, haircare, makeup, fragrance, tools and applicators.

Compelling beauty product photography showcases your products. By using high-quality images you can drive conversions based on the perceived value of your products.

Why you need compelling photography for your beauty products?

High-quality product photographs help to:

  • increase conversions
  • lower return rate
  • decrease cart abandonment rate
  • boost time on page
  • increase click-through rates (CTR)

It’s clear to see that the ROI for every pound invested in professionally executed product photography is one of the highest in digital marketing.

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What kind of product images do you need?

Packshot Photography

Packshots are product photographs typically used for eCommerce sites. Usually, packshots are products photographed against a white or coloured background.

ECommerce platforms such as Amazon, Shopify, eBay and Etsy all require products photography on a white background.

Images with white backgrounds keep pages looking clean and easy to navigate. They are also lower in size as there is less information in the photograph. The smaller the image, the faster the web page will load.

Site speed is fundamental for commerce websites and platforms in terms of SEO and conversion rates.

Having a coloured background could be detrimental if companies like Amazon were to lose a millisecond in page loading speed.


On the other hand, coloured backgrounds are perfect for complimenting brand colour palettes, making an impact on social media, and creating striking imagery for glossy magazines.

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Flat Lay Photography

A flat lay is an image shot directly from above, often styled with props around a hero product. Not only do they showcase the product, it’s a simple but effective way to tell a story.

Another benefit of a flat lay is their versatility and reducing production costs. If you have a tight budget, you don’t need to spend money on locations, models, hair and makeup etc. You only need a background and the props to accompany the product.

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Lifestyle Product Photography

Lifestyle product photography illustrates the purpose of a product and how a potential client may use it.

To create a lifestyle product photo, you need to shoot on-location or create a style scene, often with the use of models.

Lifestyle product images are an excellent way for a brand to sell the experience of using their product. It also promotes a specific lifestyle or aesthetic that will speak to their target market.


With both flat lay and lifestyle imagery, both can also promote and up-sell other products in the brand’s range.

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Creative Advertising Photography

Advertising photography captures a particular mood, emotion or feeling that a product can elicit in a viewer. The sole purpose of the shot is to create a need for the viewer to buy the product.

It’s the job of the photographer to tell a captivating story using stylised images, lighting and colours.

Advertising product photography uses advanced retouching and editing skills. Usually, I photograph multiple images to create a composite (layered photo) to produce a truly eye-catching image.

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How to optimise images for your store

These three significant features will help you boost your SEO and conversion rates.

File Size

Some interesting facts:

  • Almost 50% of consumers won’t wait more than 3 seconds for an eCommerce site to load.
  • Google uses page load time as a ranking factor in its algorithm.
  • Amazon discovered that if their pages were to slow down by just one second, they would lose $1.6 billion a year.

So, what can you do?

There is always a balance between having stunning high-quality product imagery while also achieving fast page speeds.

I have done extensive research and have found that the sweet spot for having beautiful imagery while maintaining fast site speeds.

If you have Adobe Lightroom or Photoshop, you can use the export or Save For Web feature so save down your images.

Alternatively, other online image editing tools will resize your images for you.

As a photographer, it’s super important that I maintain incredible detail in my photos without grounding my site to a halt. I’ve found a good rule of thumb is to try to keep image file sizes below 70 kb.

In some cases, this may not be possible, but I try my best to keep the size as small as possible. You can do this by lowering the quality of the image to around 60/70%.

I also resize my pictures to a specific dimension that is suited to my web page.

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File Format

The three common file types that you can use to post images to the web. These are JPEG, GIF, and PNG. However, when choosing file types, it’s important to remember the following:

For eCommerce images, JPEGs will be your best option. They provide the best quality for the smallest file size.

Never use GIFs for big product images. The file size will be too big, and there is not an easy way to reduce it. Only use GIFs for thumbnails and decorative images only.

PNGs can be an excellent alternative to JPEGs and GIFS. If you can only get product photos in PNG format, try using PNG-8 over PNG-24.

File Naming

Using relevant keywords will help improve your SEO ranking. Creating descriptive, keyword-rich file names is vital for image optimisation.

Not only do search engines such as Google, crawl the text on your webpage, they also crawl your image file names.

It’s also crucial to use descriptive titles to the ALT tags. ALT attributes are the text alternative when an image doesn’t load on a page.

The alt attribute is a crucial feature when trying to improve your SEO ranking. It’s also the best way for your eCommerce products to show up in Google image searches.

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Why I love shooting beauty product photographs

I love showing the beauty in a product. I enjoy working with companies with innovative new products, stunning designs, beautiful colour schemes, materials, textures and personality.

I have this deep-rooted need to create. So when I have a product to shoot, it lights up all my creative cells. I love the creative process, from conceptualising to shooting.

As a beauty and wellness consumer myself, I always think about what I like to see and what attracts me to buy certain products.

In a male-dominated industry, I think this gives me a considerable edge. I know what works and what doesn’t and I know my target market inside out.

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I know what women want

Women want to look and feel younger, slimmer and more attractive. We’re also more than just the way we look. We want to be heard.

Every time I shoot, I treat the product as if it were my own. The perfectionist in me has been my strength and weakness over the years.


However, in product photography, it has always been my greatest strength, and I will not stop until I am entirely happy with the results.

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How to book a beauty product photoshoot?

Booking a product photoshoot is simple.

  1. We’ll first jump on a creative call to discuss your product. We’ll get clear on your ideal client, visual identity and branding. Next, we’ll create a mood board, and we’ll get into the specifics to make sure we both have the same vision.
  2. Once we have a concept for your product, all you need to do is package up your products and send them to me while I’ll source your backgrounds and props.
  3. I’ll take care of the photography, styling and editing of your products. Once the images are finalised, I’ll then send your images via WeTransfer in both full and social size, so you’re all set to show to them off to the world!
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Beauty Product Photography Studio Near London

I have a photography studio based in Bedfordshire, UK, which is not far from London, Milton Keynes, Hertfordshire and Cambridgeshire.

You are of course welcome to come to my studio or if you can simply post your products to me and I will return these as soon as I have delivered your final images.

I also serve an international client base so nomatter where in the world you are, you can simply post your product for me to photograph.

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Beauty product photography pricing and packages

Depending on your product range and budget, I have created three product packages as well as a monthly subscription package, The Content Creator.

My beauty product photography packages start at £275. The package includes everything from brand strategy, prop sourcing as well as concept and styling.

During the photoshoot, I usually take multiple images of your product using different light setups to highlight every feature of your product and edit these together to create a stunning product shot.

I then upload the images to an online gallery, and once you approve the photos, I export and send you the final pictures.

All images given in both high and low-resolution formats for both print and web/social formats.

I will then send a WeTransfer link so you can download the photographs to your phone or computer so you can start using them immediately.

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The Content Creator – Monthly Package

If you love updating your site and socials with fresh content, I offer a monthly product package.

Every month you send me your products, and I will shoot and deliver ten images straight into your inbox. If it’s the same product every time,

I can store the product for you and once a month we can create a photography brief to match your marketing strategy for the month ahead.


Curious to find out more about working together, or ready to book in your beauty product photoshoot? Get in touch today.

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Troubleshooting tips for Lightroom Presets

Depending on how you have taken your image, you may find that a Lightroom preset isn’t quite right or doesn’t look how it’s intended to.

If one image is cooler (blue-toned) and another is warmer (yellow-toned), then applying one preset will never create the same look on both photos.

The good news, however, is that Lightroom presets, unlike filters, are very easy to tweak.

The beauty of presets is that they allow you to adjust each setting so you can simply warm-up or cool down your image. You can desaturate specific colours or amend how light or dark your picture looks.

This is useful when you are trying to apply the same preset to make two images look similar in style.


I’ve taken your most asked questions
 to walk you through some of the most common issues so you can make your images shine.

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How do I make my image brighter?
Increase the exposure.
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 

How do I make my images darker?
Decrease the exposure. 
Lightroom Desktop > Develop Mode > Basic Settings > Exposure
Lightroom Mobile > Light > Exposure 
*You can also use shadow and highlights to darken the lighter areas by decreasing both the highlights and shadows. 

My pictures look orange or warm.
Push the temperature slider to the blues. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature


How do I get rid of the blue tinge in my photos?
Push the temperature slider to the yellows. 
Lightroom Desktop > Develop Mode > Basic Settings > Temperature
Lightroom Mobile > Colour > Temperature
*You can also use shadow and highlights to lift the dark areas. Try decreasing the highlights and increasing the shadows. 

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My pictures are coming out green?
Push the tint slider to the pinks/magentas.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are pink-tinted in my photos.
Push the tint slider to the greens.
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint

Skin tones are green-tinted in my photos.
Push the tint slider to the pinks/magentas. 
Lightroom Desktop > Develop Mode > Basic Settings > Tint
Lightroom Mobile > Colour > Tint


My image is too contrasty or looks too heavily edited.
Reduce the contrast. If that’s not enough, light the shadows and the blacks. 
Lightroom Desktop > Develop Mode > Basic Settings > Contrast
Lightroom Mobile > Light > Contrast

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Why does my skin look orange in pictures?
Your white balance is slightly off. Reduce the orange saturation. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Saturation
Lightroom Mobile > Colour > Mix > Orange > Saturation 

How can I make my skin looker darker or more tanned in Lightroom?
Decrease the luminance in the oranges. 
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Orange > Luminance
Lightroom Mobile > Colour > Mix > Orange > Luminance
*You may also want to decrease the luminance on the reds if the lips/cheeks look too pale. 

How do I reduce the neon green in grass or trees? 
Desaturate the greens and yellows.
Lightroom Desktop > Develop Mode > HSL/Colour Settings > Green > Saturation
Lightroom Mobile > Colour > Mix > Green > Saturation
*If it’s still bright, reduce the saturation of the yellows too, but be careful not to desaturate too much, especially if you have blonde hair! 

My image is too hazy because of sun flare (shooting into the sun).
Increase the dehaze slider.
Lightroom Desktop > Develop Mode > Basic Settings > Dehaze
Lightroom Mobile > Effects > Dehaze

Check out my post on how to edit and adjust your Lightroom presets for more advanced tips.

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I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

SHOP PRESETS
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How to modify or adjust your Lightroom preset

You’ve applied your preset, but it’s not quite perfect. Here is a beginners guide to help you edit and adjust your Lightroom preset like a pro.

The overall look is good, but the skin may be a little too orange, or the tone may be just a tad too green.

Don’t worry, this is entirely normal. Within a few clicks, you can adjust and edit your image like a pro, so it looks consistent with the rest of your pictures.

Depending on how/where you have taken your photo, the light and colour may differ from one to another.

For quick tips, click on the link below to take you to my FAQs and troubleshooting tips.

TROUBLESHOOTING TIPS FOR LIGHTROOM PRESETS
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How to adjust your Lightroom Preset

Let’s go right back and start from the very beginning. For those already familiar with exposure, temperature and tint then feel free to move onto the next section.

If you’re thinking, what the heck is temperature then stick around, and I will walk you through each setting so you understand what each slider does and how to adjust your Lightroom Preset like a pro.

Light

Exposure

In my workflow, exposure is the first setting I adjust as it has the most significant impact on my images. The exposure determines how light or dark you want your images to look.

I love bright, light and airy photos, so I always boost my exposure by +0.5 to +1.5. I especially need to use this is if I have taken an image on my phone as they quite often come out a little underexposed (darker) for my style. 

If the image is overexposed (too bright) or you prefer a dark, moodier look to your pictures, you may want to pull down the exposure until the image looks right to you.

Remember there is no right or wrong – stylising your images is entirely personal so go with what looks good to you.

Contrast

Contrast defines areas of lightness or darkness. You will notice if you pull it to the left, the darker areas become lighter and the picture looks flatter. Pull the slider to the right, and you’ll see that the shadows become darker and it makes your image pop. 

Shadows and highlight

Highlights will only concentrate on the lighter areas of your image. Push the highlights up, and it will brighten them, push it down, and it will darken them. 

Shadows do the opposite. Push it up, and it will lighten the darker areas of the image and push it down to darken them. 


To make your image stand out, pull down your highlights and lift your shadows. 

troubleshooting-tips-adjust-lightroom-presets

Colour

To white balance your images, you will want to use temperature and tint. This simply means removing an unrealistic colour, for example, if your image looks too green, red, yellow or blue. 

You may notice that when you take a photo indoors, the image may look more yellow than if you had taken it outside.

This happens when your camera can’t differentiate between white light (sunlight), cooler blue light (cloudy day) and warmer yellow light (lightbulb). 

If your taking images in different light conditions, It’s very difficult to use one preset to make every photo look the same.

Therefore, by adjusting your Lightroom presets using the sliders, it can go a long way in helping you create consistency within your images. 

Temperature 

Temperature helps to control how cool (blue) or warm (yellow) your photo is.

If your image is too warm, push the slider towards the blues and if it’s too cool, move it towards the yellows.

You only need to make the slight adjustment to have a significant impact on your image, so use this slider lightly. 

Tint

Tint, on the other hand, regulates how green or magenta (pink) your image is.

If your image looks green, push the slider towards the magenta and conversely, if your photo is too magenta, move the slider towards the greens. 

Vibrance & Saturation

Vibrance and saturation do a very similar job by either increasing and decreasing the intensity of the colours in your image.

There is, however, a very subtle distinction between the two, in that vibrance increases the intensity of muted colours more than the already saturated colours while working to protect skin tones.

As a portrait photographer – this is a really important distinction!

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HSL (desktop) / Colour Mix (mobile)

If you apply a Lightroom preset and everything is perfect except one colour is too intense, for example, the skin tone is too orange; you can use colour mix to control each colour individually. 

Hue 

The hue slider allows you to adjust the shade within the same base range of a colour. For example, you can adjust the oranges to either red or yellow or change blue to either a cyan/turquoise or purple hue. 

Saturation

Similar to the saturation slider in the colour settings, the saturation makes the colour more or less intense.

The beauty of this slider is that it allows you to control one colour so that if the skin looks too orange you can decrease the saturation/intensity of the colour.

Luminance

Luminance adjusts the brightness of the colour. If you wanted to 


Bonus tip: To make skin look more tanned, push the luminance slider on the oranges to the left or to lighten, slide to the right. 

adobe-lightroom-cc-desktop-mobile-presets-blossom-preset-before-after

Lightroom Presets

I have created my very own library of preset packs to help you build a beautiful and consistent brand. If you would like to try before you buy, feel free to send me 6-9 images to make sure the preset will suit your brand style. 

Lightroom mobile is completely free and is available on both android and Apple phones or if you have an Adobe Lightroom subscription you can install on your desktop. 

SHOP PRESETS
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How to become more photogenic

Have you ever wanted to look more photogenic in your photos? Having photographed thousands of women, I’ve learnt all the secrets and I can’t wait to share these tips with you.

You’ve spent hours getting ready, your hair and makeup looks flawless and you’ve got your favourite outfit on – you think you look the cat’s whiskers and you’re ready to party.

You have a few drinks and a friend picks up her phone, take a snap and you look at the picture – shock horror – you think you look HORRIFIC!

“Why did no one tell me I had a shiny face, my hair looks flat, I have a triple chin and my face looks lop sided!? THAT IS NOT WHAT I SAW IN THE MIRROR LEAVING THE HOUSE! My life is a lie!”

BUT….


What if I told you there was a way to be more photogenic and love every photo of yourself?
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