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Articles Tagged with: personal branding photography milton keynes
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How to create a personal brand for your coaching business

If you have a coaching business, it’s so important to nail your personal brand to convince your clients you’re the best fit for them. 

With so many businesses being online, it’s easy to be a faceless brand. When the product you sell is yourself – your knowledge and advice – you need to show your audience who you are and what you look like.

It’s not about how cool you look, or whether you look like a supermodel in your pictures. It’s about coming across in the right way that resonates with your clients. What would it be like for them to work with you? 

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Top tips to build your personal brand for your coaching business.

By showing images of yourself, you’re humanising your brand and building trust with your clients. I’ve put together a few tips you can start using to build trust and communicate the most authentic version of you.

1. Be yourself.

Allow your prospective clients to get to know you as a person. You can showcase your personality.

What makes you unique? What sets you apart from your competition? Think about when you hire service-based business in your own life.

You’ll notice that very often, their interests, stories and personalities were a big factor. It’s not always about selling a better product or service. So remember, people may choose you, just because they like you. 

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2. What are you passionate about?

If you have set up your own coaching business, you’re probably excited about what you do. If you’re not, then maybe it’s time to reconsider.

So don’t just share information about your coaching business. Share what inspires you as a business owner.

How did you start? Why do you love what you do? That passion can encourage your potential customers too.

When you let your passion shine through, people can’t help but be drawn to it. 

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3. Own your imperfections.

Most of us hate being in front of the camera. I get it! I used to HATE being in front of the camera and would do everything possible to avoid it. But it wasn’t until a friend pointed out that my Instagram lacked personality, I thought “I have to get a grip on myself”.


It doesn’t matter if you’re not perfect. In fact, the imperfections are the things that make your images feel more authentic and human.

Having always been behind the camera, it was just a case of being okay with myself. And the more you practice getting on camera, the more comfortable and more natural it becomes. 

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4. Share life behind the scenes.

People are fascinated with how everything works behind the scenes. It gives them exclusivity. Think about your favourite film, do you like hearing the juicy details that went on during filming?

Seeing how they put together the sets and how the directors chose the actors is fascinating and watching all the bloopers is hilarious! Show your potential clients how you work or introduce them to your team.

Talk about your daily routine, or what success looks like to you. How does your coaching business differ from others already out there?

5. Set the scene.

Where you shoot your images is as important as your caption. I always encourage my clients to shoot in places that depict their brand. What story do you want to tell? How can you showcase your personal brand for your coaching business. 

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It’s time to start showing up

Quite simply, you need to be showing up everywhere. And if you haven’t already started, now is a perfect time. 

Over the last year, I have photographed Naomi White, PR coach and consultant, a few times for her personal brand and social media imagery.

I see a lot of coaches and entrepreneurs struggling to create a consistent feed on Instagram. More often than not, this is because they don’t have a brand. Having your very own brand identity with your own colour palette is what will help you create that consistency on your feed.

Naomi has a very soft brand colour palette with beautiful pinks and greys. So we found cafe’s, houses, doors and garages with those colours to complement her outfits.

I’ve screenshot Naomi’s Instagram feed and her website, and you can see when everything is combined, it creates a consistent look which is pleasing to the eye. 

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Where to shoot your personal branding session

Notting Hill is always the perfect place to shoot! And it’s the ideal place for many reasons. No matter how many times I shoot around there, each time is different. There are always hidden gems to discover, and the changing seasons give a different look every time I go.

Spring has always been a favourite of mine. The beautiful cherry blossom or purple wisteria against a backdrop of bright white houses is a dream to shoot.

It’s also brilliant as there are so many varying colours that no matter what your brand colours are, they will probably be a house or a door painted with those exact colours.

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“I got in touch with Kate to shoot imagery for my brand and website, three shoots later I wouldn’t go anywhere else!

Kate is personable, professional and makes you feel so relaxed during the shoot that the end result is just what you’re looking for.

Kate’s thorough process, getting to know you and your brand ensures she captures every shot and the follow-up service to getting your imagery takes no time at all. I wouldn’t hesitate to recommend Kate to everyone I know”.

NAOMI WHITE – PR COACH & CONSULTANT

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Excited to get started?

Book your free creative call! We’ll get clear on your ideal client, visual identity and branding so we can start planning your photoshoot.

Book Creative Call
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What to wear for your personal branding photoshoot

The complete guide on what to wear for your headshot and personal branding photoshoot. Planning and styling tips to help you get the best out of your shoot.

So, you have taken the plunge and booked your headshot or personal branding photoshoot. Then the panic hits and you have no idea what to wear, or what to expect!

Preparation is key to create your dream branding photoshoot.

As an entrepreneur, every single detail in your photos matters. The way you come across in your brand photography will affect your potential client’s decision to book or hire you.

I have created this guide to help you get the best out of your brand shoot. It will also help you to plan your photoshoot to fit your brand’s visual identity to attract your ideal clients.

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How to create an editorial look?

When you flick through a high fashion magazine, you’ll find amazing editorial spreads that perfectly merge the worlds of art and commerce. 

They often take you to a fantastical world, displaying new collections and accessories in a manner that will (hopefully) encourage you to purchase them. 

These shots look so effortless. It’s almost as if the photographer had stumbled upon this moment and captured it in an instant. In reality, however, this is not the case at all. 

A lot of time planning, styling, lighting and posing go into photographing a personal branding photoshoot. 

If you want your brand photos to look more editorial, think about the look you want to achieve and the story you want to tell.
 

We’ll start by conceptualising your idea by creating a mood board on Pinterest – if you haven’t got a Pinterest board yet, get one! I promise you’ll love it! 

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What is the purpose of your personal branding session?

Think about the purpose of your headshots and personal branding photoshoot and the mood you want to convey as a business owner.

I recommend selecting colours and styles that suit your branding.

Fit your theme first and then begin looking at the colour palette of the outfit to determine where you want to be photographed, i.e. studio backdrop, office, countryside, cityscape, etc.

The colours must weave throughout your brand photos, to give it a more cohesive and visually harmonious look.

Once this has been established, you can start looking at the smaller details to “add life” to your images to make it feel more realistic rather than staged.

You can do this by bringing props that relate to your business, i.e. laptop, phone, notebook, pen.

Before your shoot, you will receive a branding questionnaire that will need to fill out. This will help us to plan a session that’s truly in alignment with your brand.

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What to wear for your personal branding photoshoot?


Wear Your Brand Colours

The purpose of your brand photos is to use them in your business and to support your brand image.

You might want to use your pictures on your website and other marketing materials, so always keep your brand colours in mind when choosing your wardrobe. 

Don’t wear colours that are entirely off-brand as they may end up clashing with the other visual elements of your branding.

For example, don’t wear a hot pink blazer if your colour palette is soft blues and greens.

Wear Outfits That Suit Your Brand Style

Are your modern and minimal and natural and lively? Try to pick outfits that suit your brand personality. I’ve created a brand personality quiz to determine your visual style. Your result will include a personalised style guide so you will know what to wear for your personal branding photoshoot.

Look Polished and Professional

Think about your brand image. Don’t wear clothing that is old, worn-out or wrinkled.

Stretched out outfits that have faded in colour just don’t photograph well. It also does convey the professional message you might be going for.

If you are really stuck, and nothing in your wardrobe is suitable to wear, then look on the bright side – it’s a brilliant excuse to go shopping! 

Styling tips for your personal brand photoshoot

Wear Clothes That Fit Well

There’s nothing worse than ill-fitting clothing to ruin your professional image. Any outfits you choose should be properly fitted, look professional and complement your figure. Likewise, avoid wearing anything that’s either very loose and slouchy or skin tight and uncomfortable.

Wear Heels

Unless you’re a flats girl through and through, I always recommend wearing heels to elongate your legs and body. They create a long, lean line which is extremely flattering to most figures. Nude or black heels are an excellent choice as they are as so versatile or choose a pair that matches your outfit.

Accessorise Your Outfit

Jewellery can really elevate an outfit to the next level, making you look even more stylish and polished than your regular day-to-day look. Just remember that less is more. So limit the focal point to one area and keep the number of pieces you wear to a minimum. For example, don’t wear big earrings together with a big necklace; just choose one and let it shine!

Underwear

Remember to bring a strapless bra and nude-coloured undergarments. A nude vest is excellent if you need to change on location as you can slip a new outfit over the top.

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How to plan your personal branding session?

Get Organised

Think about what to wear for your personal branding photoshoot. Plan and organise the outfits and accessories you will be bringing. Try on each outfit, including underwear and jewellery, to make sure everything fits and that everything is clean and ironed.

Shop & Return

If you need to, you can buy outfits from the high street or online and return after your shoot. Please be aware that it is your responsibility to make sure they are in returnable condition.

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“I’m Not Photogenic.”

Lastly, I wanted to bring up one last point. Almost everyone I photograph say they’re “not photogenic“. My clients will find every flaw and imperfection they think they have. 

Being in front of the camera can bring forth every insecurity and every fear you may have. 

It is my job as your branding photographer to let you know that I am in complete control of your personal branding session.

I will direct every move from how your legs are positioned to where your hands are. I have it covered. I’ll keep an eye on how you’re moving your hips and shoulders, chin and smile. 

I won’t load you with compliments to counter your body fear. I will listen to your insecurities and discreetly make sure that these things look amazing when I photograph you. 

If there are areas that I have had to compromise on, I will fix this in post-production – and you will NEVER know!

Your personal brand photos will elevate your business, and give you the edge over your competitors.


All you need to do is follow this guide so you feel your best and so I can create the most beautiful personal branding photographs you’ve ever had.

Book Your Personal Branding Photoshoot
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Why is personal branding photography important?

Personal branding photography is a collection of professional brand photographs for entrepreneurs and business owners.

They effectively tell your story, reflect your brand and builds trust with your audience.

If you have an online presence, i.e. Instagram, Facebook, YouTubeTwitter or LinkedIn, you have a personal brand, and you must make the right first impression.


Your personal branding photography is your visual voice. It’s how your brand looks, feels, and speaks to people.

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What’s your brand stand?

Once you pinpoint which your ideal client is, you can dig deep into who they are, their pain-points and how you can connect with them. 

I used to be clueless about how to “be seen” and build a strong digital image of my business. When I was starting out, I thought it would be enough to just throw up a website with some details about my services.

Well, I put that website up, and you know what happened? 

Yep, not much! It sat there on the internet for a long, long time without getting me any results. No traffic, no inquiries, no clients, no joy.

This was the problem: My website was very pretty, and it was packed with info about my work, but nowhere was I expressing why it mattered to a potential client.

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Benefits of personal branding photography

  1. First impressions count. Nothing is more important than a first impression. Your sense of competence, professionalism and demeanour is a large part of a potential client’s decision to do business with you. Your branding photos tell your brand story the way you want it to tell it.
  2. Show your personality. Your professional branding images showcase your unique personality. You can use them a variety of ways throughout your website, social media and marketing efforts.
  3. Builds trust and credibility. By showing your potential clients your brand story and what makes you unique, your audience will feel like they know and trust you.
  4. Creates a connection with your clients. It’s a way to connect with your audience, show your personality and stand out from your competition. It allows you to create an experience that encourages your followers to engage with you.
  5. It’s more than just a headshot. Your personal brand images help to visually show your creative process. You could also show your workspace and what it would be like to work with you.
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You are your brand

Whether you have a product or service-based business, you are the brand. You created this business based on what you love doing and what you care about. So if you’re not showing up as the face of your brand, you’re seriously hurting your small business. 

Do you want your professional brand to come across as cold, lifeless with one monotone voice? Of course not! 

By making sure that you’re posting photos and videos of yourself is an important step in solidifying a personality-infused brand.

It may feel strange at first, particularly if you’re not used to jumping in front of the camera, but the more you do it, the more comfortable you will feel.

Your personal branding photographs isn’t about what you look like or what kind of house you live in; it’s about your values and what your brand stands for.

They will help to familiarise yourself with your audience while building trust and credibility into your small business.

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What’s your brand stand?

You’re giving your them the opportunity to get to know you, what you stand for and what it would be like to work with you.

If people feel as though they know like and trust you, they’re 10 times more likely to buy into what you’re offering and choose you over anyone else.

As a branding expert and photographer, I have teamed up with Jessica Munro, to offer you a complete service from brand strategy, design and photography.

Not only can you have a professionally designed logo and website, but you’ll get a library of beautiful branded images too.

To begin creating your compelling brand that really represents you, your personality and your business, download my free branding workbook.

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Triple your Instagram engagement with your brand photos

Trust me; I get the fact you probably don’t like having your photograph taken. If I’m honest, I would rather pull my teeth out!

I used to be painfully shy getting in front of the camera so I would do anything to avoid it. It wasn’t until I start showing my face on my website and social media profiles that I started to get a lot more engagement in my posts. 

As a business owner, I have found that when I post images of myself on social media platforms, I get almost triple, the amount of engagement on my posts.

Once I figured out that my audience just wanted to get to know me more, everything changed, and everything got so much easier. 

It’s all about finding the right photographer, who will guide you through the whole process.

They should help you find the right locations, talk through your outfit choices and guide you through each pose, so you feel more relaxed in front of the camera.

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Share the behind the scenes of your small business

You can use your personal branding photography to reveal the behind the scenes of your business. Show your audience what it would be like for them to work with you. 

If you run a service-based business, you can show each process of your business and walk them through each stage so they would know what to expect if they booked in with you. 

If you have a product-based business, you could show how you make your product and why it is different from other similar products or brands on the market.

People still buy from people, so give your brand a face and connect with your customers. 

You’ll give more credibility to your brand, and your audience will feel like they are buying from a real person rather than a faceless brand.

Find out more ways to use your personal branding photography in your small business.

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Empower your brand with stylish and purposeful branding photos.

If I could only give one tip on how to create a successful small business, it would be to take a few hours to really think about what it is you do, what value you can offer and pinpoint your ideal client. 

My free branding workbook will help you get clear on your brand personality and how you want to visually tell your story. 

I’ve broken each stage into small sections so it should be easy to work through and you can dip in and out depending on what you need for your business. 

Getting crystal clear on what you can offer and who your dream client is will help you to create content that is truly aligned to your brand and attract your ideal clients.

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What does a personal branding photoshoot include?

If you decide to book a personal branding session with me, your branding shoot will include a brand identity consultation, wardrobe styling, location planning, posing and direction.

It also includes a personalised Lightroom preset so you can take and edit your photos that will look consistent with the images I have taken of you. 

I have broken down each part of the branding package, so you know what to expect when you book a brand photoshoot with me.

Brand Photoshoot Packages

  1. Pre-shoot questionnaire. Your personal branding questionnaire will help you get clear on your ideal client, target market, visual identity and branding, so we know what kind of images will attract your dream customers.
  2. Concept & style consultation. Before your branding shoot, together, we’ll create a Pinterest mood board of ideas to help us visualise and plan your photoshoot.
  3. Personal branding style guide. You’ll receive a PDF personal style guide to help you plan and prepare for your shoot. 
  4. Photoshoot. I can photograph you at my photography studio in Bedfordshire or a location of your choice. I’ll guide you throughout the entire shoot along with posing and direction, so you don’t need to worry about anything.
  5. Online gallery. Your images will be uploaded to a private online gallery for you to view your brand photos.
  6. Download your images. Your brand images will be provided in both print and website and social formats, so they are ready to use immediately. I will send you a WeTransfer link so you can download your personal brand photos straight to your phone or computer.
  7. Personalised Lightroom preset. You’ll also receive a personalised preset that will allow you to take your own photos and apply the preset so your images will look consistent throughout your brand.
  8. Optional extras. If you need a hair & makeup artist, location or prop hire, please get in touch. 
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Personal branding pricing and packages

I have created two branding packages to give you flexibility depending on how much time you have and what your budget can allow for. 

My personal brand photography packages start at £650. This includes everything from brand strategy, concept and styling, location planning, a visual mood board, a pdf personal style guide, brand photoshoot.

After your photoshoot, you will receive your online viewing gallery, your fully edited digital images as well as a personalised Lightroom preset so you can take your own photos that will look consistent with your brand photos.

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Ready to book your personal branding photography session?

Curious to find out more about working together, or ready to book in your branding shoot? Apply for your personal branding clarity call, or email me at kate@katesharp.co.uk.

Once you’re booked, I’ll send you my branding questionnaire, and we’ll schedule a visual identity and branding strategy session.

This will help you get clear on your ideal client and what kind of brand statement you want to make.

I’ll bring my branding expertise to the table so we can plan a shoot that will capture your personal style and brand message

Once we have a date in mind, we’ll schedule a personal style and wardrobe consultation, so you have all the information and advice on what you need to bring and how to prepare for your photoshoot. 

You can visit my studio based in Bedfordshire, or we can arrange a Skype/phone call. After your consultation, you will take home a personal style guide that is packed full of information. 

It includes useful advice on how to dress for your body shape, colours that will complement your branding, beauty tips and a checklist, so you don’t forget anything. 

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Make the decision to start today.

By now, whether you’re a start-up or a seasoned entrepreneur, you should understand why personal branding photography is so important for your business.

Your brand is something that creates an emotional connection between you, your business and your ideal client.

Your branding images can be the difference between not only looking professional but feeling professional – the secret remedy for success.

Not only will you have a library of images to pull from at any given moment, but it will also save you time and money in the long run.

Because let’s face it, that LinkedIn headshot your Husband took of you sitting by the pool with the cropped out cocktail; probably isn’t making the kind of statement you want.

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